As it stands, 2+ billion potential viewers are set to miss the World Cup.
UEFA announced rightsholders of its premier European cups for the next cycle.
Millions of football fans in the worldâs two most populous nations may not be able to watch the FIFA World Cup, which starts next month, due to a deadlock over broadcast rights in India and no official decision in China.
According to Reuters, who cited two sources, FIFA viewed a $20 million joint offer from Reliance and Disney as an unacceptable sum for the broadcasting rights in India. They were reportedly initially looking for $100 million but were forced to reduce its asking price.
FIFA World Cup - China Interesting insights, if numbers are correct, on what must be the sports business story of the month. The current poker game between FIFA & Chinese media re 2026 rights. Interesting to see who might blink first? With no team in tournament, less political⌠https://t.co/wO03v8C98z
â Michael.R Payne (@MichaelRPayne1) May 6, 2026
This is the current situation in football-mad Asia. Hardly acceptable.
Thailand is the most mind-boggling of them, as World Cup was removed from the âmust-FTAâ list last June.
While Malaysia clinched deals today.
Ffs!! More of their dribble. They get worse and worse season after season. They needed a fresh take in the UK.
Netflix âwill air [the NFLâs first-ever regular-season game from Australia (S.F. 49ers to play L.A. Rams in 2026 Australia game)â during the 2026 seasonâs opening week, according to sources cited by THE ATHLETIC. The streaming platform will air the Week 1 game between the 49ers and Rams on Thursday, Sept. 10 at 8:35pm ET from Melbourne Cricket Ground.
Original article: Netflix will have NFL Week 1 game in Australia between 49ers, Rams: Sources - The Athletic
To my understanding, Netflix will show SF-LAR in Australia or has that not been determined?
No official announcement
Assuming a FTA component too no? Stupid if not.
The Christmas Day games that Netflix has had the last two years have been broadcast on the platform here too, so it wouldnât be surprising. Again, as OnAir said, there hasnât been anything official just yet.
It would be a huge missed opportunity if Seven (or whoever has the NFL rights since they seemed to have only signed a one year extension for last season) didnât have it. Could also open the opportunity for a more new-viewer-friendly broadcast compared to the traditional broadcast on Netflix.
Now confirmed.
Itâs not like theyâd willingly sublicense it to an FTA anyway.
Domestically though theyâd be stupid if itâs not on Seven here.
Typically in U.S. Prime games are on an affiliate for the teams markets. Except Netflix games here exclusive (I think).
So with the technically they can have a local broadcaster here. And if you want the game to grow internationally and in the markets where itâs being played then they should have it on FTA in 
They arenât.
Australia doesnât have a NFL team, so thereâs no local market. So it will not be forced to apply here.
At least thatâs what Netflix will say when they come out and say itâs exclusive to them. If any FTA reaches a deal (itâs a moonshot), it will contain the phrase âsublicensed from Netflixâ.
Yes but what Iâm saying is that they normally go international to grow the game and expand the international fan base etc.
So having a local tv channel (doesnât need to be FTA ) broadcasting it helps with the growth. Yes people have Netflix but it being on ESPN AU or a FTA channel will help the reach.
i know people who will want to check it out since itâs in Melb and in Aus. So if it was on a tv channel then they probably will check it out. If itâs Netflix then they might not
Technically, four teams claim Australia (and New Zealand) as a market:
Sadly, not one of them is the Packers.