Until the PD forgot to renew the registration and the police forced some poor Casanova to leave it on the side of the road somewhere in Western Sydney.
No one - thatâs the point. I donât think thereâs a breakfast show currently on air in Australia that could legitimately compete with K&J.
Maybe if you slid KTM into Sydney breakfast
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Jonesy and Amanda equalled them in the ratings last year.
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Personally, I would not be overly surprised if 2DayFM has a slight improvement (although probably still having less listeners than KIIS, WSFM and Smooth) in their overall ratings once the results of Survey #3 are released. However I do think theyâll continue to struggle at breakfast for quite some time, possibly even until Kyle & Jackie O, Jonesy & Amanda and Fitzy & Wippa all call it a career.
Mind you, it does have to be said that newer breakfast radio presenting teams (especially in markets like Sydney) do take time to gain traction with listeners although knowing what 2DayFM breakfast has been like since 2014, Iâm not sure if theyâve managed to get the balance quite right yetâŚ
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I guess you could say that in Sydney you just simply donât rate unless youâre a âheritageâ breakfast show.
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Given their different target demo and the fact that theyâre stablemates, theyâre hardly competition.
Being around for a while certainly helps in Sydney but K&J went to #1 in sydney in like three surveys. If the contentâs there, people will listen to it. Yes, K&J were known to the audience - but so were Dan & Maz.
Sydney is full of breakfast shows that are already âheritageâ - even Fitzy & Wippa have been on breakfast for like 5 years, which makes it much harder for a new show than say Melbourne where all the shows are new or nearly new anyway and so thereâs potentially more flicking around and âtriallingâ. Not to mention Melbourne has no real juggernaut show like K&J (and when they did with Matt & Jo on Fox, it took other shows a little while to bed into the market).
But at the end of the day, if the content is good, people will listen to it. K&Jâs content is at the very least very real - they donât hold back, theyâre not afraid to take risks, and they say what they think - which I canât say for many other shows on Australian radio.
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So youâre selectively picking what is or isnât competition now. What rot!
Whatâs your problem? Jonesy & Amanda are a good show with good ratings. They donât compete against Kyle & Jackie O any more than Bogart Torelli competes against Fitzy & Wippa.
They target completely different demos and work for the same company.
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Tanya Hennessy to host national Weekend Breakfast, 7-9am Saturday and Sunday. Does that mean local is out?
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Although different radio stations would be aimed at different demographics Iâm pretty sure theyâre all competing for listeners. Really, Sydneyâs overall #1 breakfast program isnât even on FM radioâŚ
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Your constant spruiking of Kyle and Jackie O and KIIS. We get it. You love them.
Ratings are measured across all the radio stations who subscribe to them. If you ignore other ratings then you might as well ignore their ratings too. You canât pick and choose who their competition is.
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I do neither. What I donât tend to indulge in is bashing for the sake of it. I donât work for any radio network and am not affiliated with any, so donât take any pleasure in bashing another networkâs shows.
I am a fan of radio though - feel free to look through my post history, youâll find me openly saying Iâm not a fan of the Kyle & Jackie O show personally but I can recognise when a show is good, and when a show resonates; that is to say I understand why they are #1.
You donât have to like them, to be honest I couldnât care less what you or anyone thinks. Iâm merely stating my own opinion. Iâm not a big fan of any major metro breakfast show to be 100% honest, though I tend to listen to a fair few of them.
Iâm also not particularly old, and prefer to keep perspective about shows, stations and radio in general, rather than resorting to bashing one show, station or network because I work for the competition or am too old to enjoy modern radio and pine for the âgood ol daysâ.
Iâm not ignoring ratings at all. Iâm saying K&J arenât in direct competition with Jonesy & Amanda. Their audience is different. K&J arenât in competition with Bogart Torelli either, even though KIIS itself might be in competition with Smooth in terms of #1 FM.
Of course, and they all do so in different ways and by appealing to different demographics.
True, although if you look at the numbers, itâs only #1 due to over-representation in the over-55 demographic.
Thatâs my point. K&J arenât really in competition with Ray Hadley either.
The fact of the matter is you canât reasonably compete with everyone - just as 2DAY seem to have given up competing with K&J for the moment. You canât be all things to all people, so you need to pick where your battlefronts are. K&Jâs battlefront isnât the older demographic.
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Well, then you could use the same argument to say that 2Day FM are not their target audience any more either because their playlist has changed and they are closer aligned to Smooth and 2WS for most of the day.
If we start doing that with the way the industry is fracturing, then you will eliminate all competition. Itâs a stupid argument.
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2DAY certainly seem to be attempting to shift their demo older and compete in that older battleground. I donât think it will work as well as they might hope.
My point is K&J arenât competing against Jonesy & Amanda any more than 2DAY breakfast is competing against the Grill Team.
Yes, sure theyâre all technically competing against each other, but SCA donât want 2DAY breakfast pulling audience from MMM and vice versa. Not to mention the fact that MMM is very âblokeâ-oriented whereas 2DAY is very female-skewed. Theyâre not really in competition with each other, except from an ego âwhoâs got the better ratingsâ perspective. ARN still has the #1 and #2 FM breakfast shows in Sydney, regardless of which way they fall each survey.
ARN donât want K&J pulling audience from J&A. They want them pulling audience from Fitzy & Wippa, 2DAY breakfast and Ben & Liam.
Youâll notice that there doesnât exist a radio network where they have two main metro stations that directly compete against each otherâŚ
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Just because they target different audiences, doesnât mean they arenât competing against each other. When it all comes down to it theyâre all competing for the same advertising dollar and nobody want to lose their share.
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As above: ARN have the #1 & #2 FM breakfast shows in Sydney. Sure they may fluctuate as to which is which, but from a ratings and revenue point of view they shouldnât be competing with each other. ARN want WS pulling audience from Smooth and KIIS pulling audience from Nova. They donât want them pulling audience from each other.
Kyle may want to be #1 for his own ego, but from a management perspective, KIIS and WS wouldnât be in competition with each other, which is why the two stations run different formats in the first place.
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It would appear so. The local weekend breakfast shows didnât work last year - Heidi & Xavier in Perth and Those Two Girls in Brisbane were the only shows that lastest the year. Ryan & Tanya in Sydney and Will & Woody in Melbourne quietly got pulled almost without anyone noticing. I canât even remember who did the Adelaide show.
She talks about the show being filmed so it sounds like it will come out of Sydney, but I wouldnât surprised if she sometimes hosts from Newcastle and Sydney. I believe sheâs currently living in Newcastle where her family is, and sheâs Melbourne reasonably often.
I doubt sheâd be doing national weekend breakfast from Hit 106.9, then again I could be wrong. @MarkHD would most likely be able to confirm this.
Itâs hard work and a well resourced team that works hard that secures their #1. Ross & John in Melb do the same, working hard and taking risks in different ways for their very different audience.
Not on FM they donât, but see above.
This is a come down from a 5 day a week bâfast gig, how will she fill the other five days of the week?
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Iâll ask around.
Obviously Newcastle now has network send facilities (Australia By Night on Triple M is sent from Newcastle) and itâs no secret our people would love to do more national stuff from our studios.
Tanya is a Hunter girl done good. Sheâs been working quite a bit out of 2Day recently, so she may just stick to doing it down there.
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