The 2018 work year has officially begun for me this week. I am at my local bus stop in Surry Hills and there is a new blue and pink poster for this year’s 2DayFM breakfast show. Again the hosts of the show are all pulling weird faces. Grant has a cheesy grin. Em has her mouth open as she stares into the sky and Ed - well he’s just pulling the obligatory stupid face that screams “we think we are whacky”
Hopefully in 2019 they will try something new. This type of marketing has not worked in 2014, 2015, 2016 and 2017 - what makes them think the “close up of heads making weird faces” will work this year?
I should have sold my SCA shares and bought shares in the bus shelter advertisers when Kyle walked.
It’s a pity as I love the music and Drive show on 2DayFM. Just can’t handle 6 - 9am or the RnB Fridays.
Wow - talk about Ash London overload, the Hit Network obviously not content with just extending her show from 6:30-10:00pm nightly, then again on the Vevo 20 countdown from 6-8pm on Saturdays they’ve now added 8-10pm Sundays to her slate as well.