Hit Network

A great talent. Hopefully we hear her back on the airwaves in Perth.

1 Like

Will Kat return to Perth radio and which station!!

1 Like

This is what she posted to Instagram. It sounds like she doesn’t have anything lined up yet.

1 Like

It’s quite refreshing to see The Fox pull up their socks and respond to KIIS101.1 head on.

Well done to their team coming up with more clever angles and concepts. They won’t go down without a fight.

I could imagine the “fight” would be a lot easier for ARN to make “noise”, rather than SCA having to “defend”.

2 Likes

The thing that concerns me with Fox’s defence is that they seem to be trying to match K&J rather than stand on their own. Admitedly I haven’t listened too much because their show doesn’t really interest me, but from the bits I have heard it sounds like they’re trying to be more risque, almost as though they’re trying to entice K&J’s audience. The problem with this is that K&J are the best at the type of content they do. No one else can pull off crass and outrageous while someone having a compelling product that their audience can’t turn off. If Fox go down that path they risk being the poor man’s K&J, and why would anyone listen to that when they can get the real deal 0.8MHz away?

It doesn’t worry me so much that they’re essentially copying KIIS with the secret sound (although the near identical branding of it highlights an attitude problem) - having a high stakes competition get people listening not because they like the content but because they can win. By copying that they at least avoid losing the prize hunting listeners, but in terms of actually content, they need to serve up something that is vastly different and will resonate with people not as convinced by K&J.

6 Likes

Are you saying KIIS’ The Noise was around before The Fox’s Secret Sound?

I do agree that it would sound odd if Fifi, Fev & Nick suddenly start talking about sex, etc. on the radio. But surely there are other ways to “tackle the opposition head-on”.

2 Likes

Well Fox got theirs to air first in the week before K&J started, but who knows who had the idea first. As discussed previously we caught Fox copying one graphic for it to look near identical to KIIS. They’ve also both had their moments trying to one up the other by increasing the amount on offer.

3 Likes

KIIS have been doing ‘The Noise’ since 2017. Albeit it was labelled ‘Secret Sound’ until mid 2018. From memory they run the tactic twice - back to back - each year

2 Likes

And the Fox has been running the secret sound year on year for years too… anyone claiming to be the owner of the tactic, let alone accusing others of copying, is clutching.

Anyone else notice kj seem to want to copy Fox’s cash confessions which they launched this week?

2 Likes

Secret Sound comp on 2UE in 1964

We start our competition in the brekkie the following morning, playing our ‘secret sound‘ every 20 minutes from 6 to 8.30am.

9 Likes

Indeed. Even both sides have tried to trademark it for branding over the journey:

3 Likes
5 Likes

This morning on Fox they were talking to Stormy Daniels (no doubt a paid interview) and talked about Donald Trump’s penis - right at prime children in car time of 8:45. If they think this shit is going to keep them ahead of K&J they’re going to get a hell of a shock.

6 Likes

The old saying comes to mind: If you can’t beat ‘em, join ‘em.

1 Like

The same could also be said with respect to buying them.

4 Likes

Is that really a good strategy in this case? If listeners want to hear that sort of content, K&J do it way better. For those that don’t, they’ll go somewhere else. If Fox’s best selling point is that they’re local, there’s plenty of other stations doing that without trying to sound like K&J.

4 Likes

You are selling them pretty short here. A substantive part of the chat was about power, the intricacies of a globally relevant story and SA. To reduce it down to a chat about a dick isn’t fair.

3 Likes

That’s the exact same scale used to criticize Kyle. Frankly it was a boring chat with next to no real relevance in Australia. If you think it was anything other than an attempt to get an headline then you’ve got the blinders on. Same with the Caitlyn Jenner interview which they allegedly paid $30,000 for. You can’t claim to have any form of credible journalism when you’re paying that sort of money for interviews.

Brendan Fevola was actually quite good, but the penis question was very deliberate and a cheap attempt to get on Kyle’s level.

3 Likes

I hardly think FM breakfast shows are about that, if you want ‘credible journalism’ at breakfast, the ABC are pretty much your only hope.

But yes, not a great look for parents if you have kids in the car that would potentially be hearing that… Spotify etc are definitely a safer choice.

2 Likes

I agree, however the comment before mine was claiming that it was a great journalistic piece rather than pure smut.

However to avoid getting into a circular argument with no purpose, the point I was originally making was that this is just one example of how they’ve lowered their show to be more like Kyle - but they’re never going to win by being the poor man’s Kyle. They had more chance of winning with the show they had 6 months ago rather than the defensive position they’re now taking. FWIW, I like Fox and in the past have even been accused of being an SCA sympathiser, but IMO they currently have the worst breakfast show out of the 6 commercial FM’s in Melbourne.

2 Likes