A great talent. Hopefully we hear her back on the airwaves in Perth.
Will Kat return to Perth radio and which station!!
Itâs quite refreshing to see The Fox pull up their socks and respond to KIIS101.1 head on.
Well done to their team coming up with more clever angles and concepts. They wonât go down without a fight.
I could imagine the âfightâ would be a lot easier for ARN to make ânoiseâ, rather than SCA having to âdefendâ.
The thing that concerns me with Foxâs defence is that they seem to be trying to match K&J rather than stand on their own. Admitedly I havenât listened too much because their show doesnât really interest me, but from the bits I have heard it sounds like theyâre trying to be more risque, almost as though theyâre trying to entice K&Jâs audience. The problem with this is that K&J are the best at the type of content they do. No one else can pull off crass and outrageous while someone having a compelling product that their audience canât turn off. If Fox go down that path they risk being the poor manâs K&J, and why would anyone listen to that when they can get the real deal 0.8MHz away?
It doesnât worry me so much that theyâre essentially copying KIIS with the secret sound (although the near identical branding of it highlights an attitude problem) - having a high stakes competition get people listening not because they like the content but because they can win. By copying that they at least avoid losing the prize hunting listeners, but in terms of actually content, they need to serve up something that is vastly different and will resonate with people not as convinced by K&J.
Are you saying KIISâ The Noise was around before The Foxâs Secret Sound?
I do agree that it would sound odd if Fifi, Fev & Nick suddenly start talking about sex, etc. on the radio. But surely there are other ways to âtackle the opposition head-onâ.
Well Fox got theirs to air first in the week before K&J started, but who knows who had the idea first. As discussed previously we caught Fox copying one graphic for it to look near identical to KIIS. Theyâve also both had their moments trying to one up the other by increasing the amount on offer.
KIIS have been doing âThe Noiseâ since 2017. Albeit it was labelled âSecret Soundâ until mid 2018. From memory they run the tactic twice - back to back - each year
And the Fox has been running the secret sound year on year for years too⌠anyone claiming to be the owner of the tactic, let alone accusing others of copying, is clutching.
Anyone else notice kj seem to want to copy Foxâs cash confessions which they launched this week?
Secret Sound comp on 2UE in 1964
We start our competition in the brekkie the following morning, playing our âsecret soundâ every 20 minutes from 6 to 8.30am.
Indeed. Even both sides have tried to trademark it for branding over the journey:
This morning on Fox they were talking to Stormy Daniels (no doubt a paid interview) and talked about Donald Trumpâs penis - right at prime children in car time of 8:45. If they think this shit is going to keep them ahead of K&J theyâre going to get a hell of a shock.
The old saying comes to mind: If you canât beat âem, join âem.
The same could also be said with respect to buying them.
Is that really a good strategy in this case? If listeners want to hear that sort of content, K&J do it way better. For those that donât, theyâll go somewhere else. If Foxâs best selling point is that theyâre local, thereâs plenty of other stations doing that without trying to sound like K&J.
You are selling them pretty short here. A substantive part of the chat was about power, the intricacies of a globally relevant story and SA. To reduce it down to a chat about a dick isnât fair.
Thatâs the exact same scale used to criticize Kyle. Frankly it was a boring chat with next to no real relevance in Australia. If you think it was anything other than an attempt to get an headline then youâve got the blinders on. Same with the Caitlyn Jenner interview which they allegedly paid $30,000 for. You canât claim to have any form of credible journalism when youâre paying that sort of money for interviews.
Brendan Fevola was actually quite good, but the penis question was very deliberate and a cheap attempt to get on Kyleâs level.
I hardly think FM breakfast shows are about that, if you want âcredible journalismâ at breakfast, the ABC are pretty much your only hope.
But yes, not a great look for parents if you have kids in the car that would potentially be hearing that⌠Spotify etc are definitely a safer choice.
I agree, however the comment before mine was claiming that it was a great journalistic piece rather than pure smut.
However to avoid getting into a circular argument with no purpose, the point I was originally making was that this is just one example of how theyâve lowered their show to be more like Kyle - but theyâre never going to win by being the poor manâs Kyle. They had more chance of winning with the show they had 6 months ago rather than the defensive position theyâre now taking. FWIW, I like Fox and in the past have even been accused of being an SCA sympathiser, but IMO they currently have the worst breakfast show out of the 6 commercial FMâs in Melbourne.