I remember reading on here a while ago, that there were proposals throughout the 70s/80s and 90s in regards to Australia launching a 4th commercial tv license in the metro markets. Obviously this never eventuated.
Does anyone have any additional information or news items they can share?
News Ltd was lobbying the Howard government to consider a fourth commercial TV network in 1998. They proposed to introduce it following the start of digital TV.
In 1999 News Ltd expressed interest in establishing a data casting channel that would allow them to deliver news and weather in text and video format. The established networks viewed this as a way Murdoch could eventually establish a fourth network and lobbied against it.
In 1995 Prime Minister Paul Keating proposed a fourth network should be a family channel “that doesn’t affront everybody’s sensibilities with murders, rapes, killings, road smashes”. At the time he was attempting to thwart Kerry Packer’s ambitions to acquire more media control and the idea was floated by Keating as a threat to stop him during an interview with Laurie Oakes on Nine’s Sunday.
It is amazing just how incorrect the 90s vision of datacasting would be. Amusingly, the networks being against it being for pay television services over the air, resulted in it being free to then be sold off for billions, and make 4G viable for people to stream what has become the biggest competitor to traditional networks.
In 1986, Wesgo Communications – owner of radio stations 2WS, 2GO, 2KO, 4KQ and others – had a long term plan to potentially gain access to opening a 4th commercial channel in Sydney with possible link to a national network.
Always found it funny that these proposals lingered around for as long as they did, FTA Commercial TV in this country in the scheme of things hasn’t spent much time in history as a universally profitable enterprise.