A lot of its loss were on among the 25-39s, where Hot Tomato went down 4.3% in that demographic from 16.6% to 12.3%, whilst Sea went up 2.5% to 20.8% & Gold went up 2.4% to 12.4%. BTW, this is the first survey since Gold changed their positioner from “Real Music Variety” to “Greatest Hits from the 80s to Now”. Hot Tomato also lost listeners in the 40-54s (down 2.4%), but still managed to hold on to the top spot in that demographic at 20.8%, well ahead of Gold (down 1.9% to 14.2%) & Sea (up 2.2% to 12.5%).
Hot Tomato at least managed to be #1 in breakfast with Flan & Emily Jade, and was #2 in drive (behind Hamish & Andy on Sea) with The Mal & Luke Show.
It’s probably down to history, in which 612 ABC (4QR) have been on-air longer than 91.7 ABC Gold Coast, which started out as 4SO in the 80s before converting to FM as ABC Coast FM. Not to mention the fact that 612 ABC booms in like a local.