Scott free to air TV is dying. It’s not just 10…. Numbers across the board are woeful for all networks. 10 is just the first network to feel it the most. Barely anyone under the age of 30 watches television in the traditional way that you tune in.
Not one single program revived over the 700k mark.
I recall Gold Coast Comm Games doing regular 300k in Brisbane for sessions, as well as Seven News, OC did over 600k IIRC.
Today’s live Crows AFL game in Adelaide and Seven News Adelaide with that lead-in will be interesring, just for comparisons.
Showdown next week and Perth derby mustn’t be far away either, pretty sure they have a (with current aedt zone in place) lead-in to their news on a Sunday coming up soon too.
But they don’t. They have said that they target older demographics these days. You’ve been told this a number of times but you choose to ignore it because it doesn’t suit your rhetoric.
Then if they are targetting the older demographics, it is clearly not working is it?
We need to move on from this debate but I will finish by saying that Ten has to do something radical to be competitive again because when you are rating 5%, it ain’t that far from being zero.
Because the late news is essentially catch-up from 6pm anyway. You keep bringing up the “rolling news coverage”, but as I have previously discussed, not all news is constantly updating. Politics is done for the day, the courts are done for the day, most other stories have run their course by the end of the day. Unless it’s breaking, its essentially regurgitated from earlier bulletins.
And yet their shows consistently do well on catch-up, which would largely be young people.
And of course, there is huge audience that is not at home in time for 6pm news that do not watch it on catch up.
Of course you can always update a story. What do you think they do on radio news?
Lets finish it now but the bottom line is that if Ten ran a bulletin at 9pm, it would do at least as well as the 5pm one which is usually in the Top 20.
A Friday night’s topic page has become popular all of the sudden - thanks to it becoming a mock schedule for 10 and their rolling news coverage. lol
10 did something radical last night - by airing an International Soccer match. Against Seven’s AFL and Nine’s NRL - something that hasn’t happened in years. So 10 tries something different (unsuccessfully) and we still gets bombarded with someone saying that the station has to to do something different. Um, hello? They did. It failed. At least they tried something.
And News wont work on a Friday night for 10 either, hence why Seven and Nine dont air their versions of Friday nights either.