Friday 17 March 2023

The reason the 9pm news would work is because it would at least be competitive every night.

On a big news day, it would win.

Interesting that Ten’s only show in the Top 20 last night was the 5pm News.

The 6.30pm slot is a tricky one to solve. I will reveal the solution tomorrow but it is going to make the heads of the woke brigade explode because it is a new direction for Ten

How can you guarantee this? If Nine and Seven schedule MAFS/MKR/whatever to run until 9.15pm what is going to make viewers switch to 10 at 9pm? Also, assuming it is a national bulletin, what is 10 News at 9pm going to offer me that watching the 6pm Seven or Nine News on catch up services can’t?

3 Likes

That’s a good question.

You cant control what the other networks will do, however there is not always going to be a show like MAFS that controls the audience the way it does

What does it offer you that 6pm doesn’t? I would argue that a lot of people are not home by 6pm to watch the news.

However it can’t be a rehash. It has to be either re edited or an updated version of a story on the 6pm news. Or better still, a breaking news story.

Nine are always promoting “Breaking News” throughout their nightly programs.

It also has to be state editions, not national.

You need to show your working on this one - there is very little evidence that I can see that suggests that a news service from a broadcaster that is doing very little in that space is going to magically attract viewers, not to mention that it locks them into odd programming timing (which will make it difficult to get people to switch over to Ten)

Would it? For a lot of viewers - Ten basically doesn’t have a news service because it has no presence outside of an early evening timeslot or during the day when people are doing other things, people won’t see Ten as the channel to go-to to get their news.

Ten’s already running their news services on the smell of an oily rag - this just adds complexity and significant cost.

On big news days, people turn to the sources they know and trust. 10 just don’t have the same draw as 7, 9, and the ABC on big news, and that isn’t going to magically turn around with a late bulletin.

Updating a story for a late bulletin would be needed at a minimum, and not a point of difference. To be honest though, how many stories are going to have late details that require a re-edit? Most stories have run their course by the 6pm news cycle, so there would be no real point to make another version of the story with exactly the same information.

As for breaking news, you can’t bank on it every night. And again, if the story is big enough, people will turn to other sources before they turn to 10.

10 barely has 5 local bulletins at their flagship 5pm slot, and even then it is only 5 nights a week. If they did introduce a late bulletin, it would either be fully national, or at best have a local late bulletin for Perth.

If that is the case, why does anyone tune into a 10,30pm late news?

Stories are always breaking because the news cycle is 24-7

There is no tv news service at 9pm (even on Sky) so there is a huge opportunity to carve a niche and own this space.

Do you have a better idea for Ten at 9pm?

Ten is running their news service on the smell of an oily rag?

Because they pay millions for Lisa Wilkinson to do nothing.

Which leaves you with a potential audience of… 25.5 million people

ABC Nightly News on ABC News says hi

Perfect. Which is why a commerical version is even more viable

Because I’m sure Ten could find an audience for a 6:30pm sports panel show among the 1.5 million kids under 5 :roll_eyes:

The point is that no one gives a shit about a 6pm Friday NRL game.

Any replacement for The Project - be it Fridays only or in totality - needs to be given time to bed into the timeslot. There’s no quick fix that will see Ten shoot up to #1 overnight.

Too often the mock schedulers amongst us think that ‘one more tweak’ will fix things. If Ten is profitable, why would Paramount change things?

I’m not sure why you keep insisting that Ten is profitable ?

All the people that have left the station dont think so

The reported figures to ASIC as part of their governance obligations suggest they are. Not sure they’d be lying to a statutory authority.

2 Likes

You must be a talent manager if you understand the motivations of everyone who has left Ten.

The local management who have guided Ten through the last few years being promoted, rather than turfed out, suggests that Paramount isn’t unhappy.

(And yes, no doubt that its profitability is in part the result of the cost-cutting over the last ~12 years. But again, what major changes have Ten made in the last five years besides consolidating its newsgathering resources?)

But just because an opportunity exists doesn’t mean success is guaranteed. 10 just isn’t a name brand in news right now, and people aren’t going to flock to them just because they launched a new late bulletin. They would be better served trying to strengthen what they have now.

Besides, who says news is the only solution. 10 has shows like HYBPA, The Cheap Seats, and Gogglebox which have all found a solid audience in that timeslot across various parts of the year. They could look to invest in similar programming to fill out the schedule a bit more.

5 Likes

image TOTAL TV Report FTA - Total People

Rank
Program
Network
Total TV
Lift
Metro O/night
Metro 7 Day Inc
Regional O/night
Reg 7 Day Inc
Nat BVOD
Metro BVOD
Reg BVOD
1 SEVEN NEWS SEVEN
1,097,000
3%
717,000
5,000
349,000
0
26,000
21,000
5,000
2 SEVEN NEWS AT 6.30 SEVEN
1,044,000
3%
672,000
1,000
346,000
0
25,000
20,000
5,000
3 ENDEAVOUR-EV ABC
830,000
42%
387,000
93,000
198,000
44,000
108,000
88,000
20,000
4 NINE NEWS NINE
788,000
5%
559,000
3,000
195,000
0
31,000
25,000
6,000
5 NINE NEWS 6:30 NINE
780,000
5%
557,000
2,000
189,000
0
32,000
26,000
6,000
6 SEVEN'S AFL: FRIDAY NIGHT FOOTBALL SEVEN
737,000
1%
551,000
8,000
177,000
1,000
0
0
0
7 THE CHASE AUSTRALIA SEVEN
603,000
3%
370,000
2,000
215,000
2,000
14,000
11,000
3,000
8 GARDENING AUSTRALIA-EV ABC
591,000
19%
328,000
29,000
167,000
24,000
43,000
35,000
8,000
9 FRIDAY NIGHT NRL LIVE NINE
574,000
12%
300,000
3,000
213,000
1,000
57,000
42,000
15,000
10 A CURRENT AFFAIR NINE
526,000
7%
345,000
7,000
147,000
2,000
25,000
19,000
6,000
11 ABC NEWS-EV ABC
514,000
5%
372,000
3,000
119,000
1,000
19,000
16,000
3,000
12 BETTER HOMES AND GARDENS SEVEN
427,000
6%
241,000
10,000
160,000
4,000
12,000
9,000
3,000
13 THE CHASE AUSTRALIA-5PM SEVEN
400,000
3%
239,000
2,000
148,000
2,000
9,000
7,000
2,000
14 HOT SEAT NINE
390,000
5%
269,000
4,000
102,000
0
15,000
12,000
3,000
15 SUNRISE SEVEN
368,000
5%
204,000
0
148,000
0
16,000
12,000
4,000
16 TIPPING POINT -RPT NINE
365,000
6%
213,000
11,000
132,000
1,000
8,000
6,000
2,000
17 NINE'S AFTERNOON NEWS NINE
326,000
4%
214,000
2,000
100,000
0
10,000
8,000
2,000
18 VAN DER VALK RPT ABC
319,000
41%
153,000
44,000
74,000
25,000
23,000
19,000
4,000
19 10 NEWS FIRST TEN
311,000
2%
210,000
0
95,000
0
6,000
5,000
1,000
20 TODAY NINE
303,000
8%
193,000
0
88,000
0
22,000
17,000
5,000
21 FRIDAY NIGHT COUNTDOWN SEVEN
293,000
2%
202,000
0
85,000
0
6,000
5,000
1,000
22 SEVEN'S AFL: FRIDAY NIGHT FOOTBALL - POST MATCH SEVEN
267,000
1%
193,000
2,000
71,000
0
1,000
1,000
0
23 SEVEN NEWS AT 4.30 SEVEN
260,000
3%
156,000
0
97,000
0
7,000
5,000
2,000
24 HOT SEAT -5PM NINE
259,000
6%
167,000
5,000
77,000
0
10,000
8,000
2,000
25 SEVEN NEWS AT 4 SEVEN
251,000
2%
151,000
0
95,000
0
5,000
4,000
1,000
26 FRIDAY NIGHT NRL GOLDEN POINT NINE
244,000
11%
133,000
0
86,000
0
25,000
18,000
7,000
27 THE BOLD AND THE BEAUTIFUL TEN
223,000
10%
126,000
13,000
77,000
2,000
5,000
4,000
1,000
28 POINTLESS NINE
222,000
6%
126,000
7,000
83,000
1,000
5,000
4,000
1,000
29 FRIDAY NIGHT NRL LIVE -PRE MATCH NINE
221,000
9%
121,000
0
82,000
0
18,000
13,000
5,000
30 THE PROJECT 7PM TEN
210,000
4%
140,000
0
62,000
1,000
7,000
6,000
1,000

image TOTAL TV Report FTA - 25-54

Rank
Program
Network
Total TV
Lift
Metro O/night
Metro 7 Day Inc
Regional O/night
Reg 7 Day Inc
Nat BVOD
Metro BVOD
Reg BVOD
1 SEVEN'S AFL: FRIDAY NIGHT FOOTBALL SEVEN
290,000
1%
232,000
4,000
54,000
0
0
0
0
2 SEVEN NEWS SEVEN
259,000
7%
167,000
4,000
74,000
0
14,000
11,000
3,000
3 SEVEN NEWS AT 6.30 SEVEN
248,000
6%
156,000
1,000
77,000
0
14,000
11,000
3,000
4 FRIDAY NIGHT NRL LIVE NINE
223,000
19%
114,000
1,000
73,000
0
35,000
26,000
9,000
5 NINE NEWS 6:30 NINE
203,000
10%
146,000
1,000
38,000
0
18,000
15,000
3,000
6 NINE NEWS NINE
200,000
10%
143,000
1,000
39,000
0
17,000
14,000
3,000
7 GARDENING AUSTRALIA-EV ABC
128,000
49%
64,000
10,000
22,000
12,000
20,000
16,000
4,000
8 A CURRENT AFFAIR NINE
126,000
17%
77,000
4,000
31,000
0
14,000
11,000
3,000
9 THE CHASE AUSTRALIA SEVEN
122,000
7%
69,000
0
45,000
0
8,000
6,000
2,000
10 SUNRISE SEVEN
112,000
11%
66,000
0
35,000
0
11,000
8,000
3,000
11 TODAY NINE
105,000
15%
64,000
0
27,000
0
14,000
11,000
3,000
12 FRIDAY NIGHT COUNTDOWN SEVEN
104,000
4%
74,000
0
26,000
0
4,000
3,000
1,000
13 ENDEAVOUR-EV ABC
103,000
124%
36,000
11,000
10,000
1,000
45,000
37,000
8,000
14 SEVEN'S AFL: FRIDAY NIGHT FOOTBALL - POST MATCH SEVEN
103,000
2%
82,000
1,000
19,000
0
1,000
1,000
0
15 FRIDAY NIGHT NRL GOLDEN POINT NINE
102,000
19%
54,000
0
32,000
0
16,000
12,000
4,000
16 TASKMASTER AUSTRALIA ENCORE TEN
101,000
63%
36,000
28,000
26,000
10,000
1,000
1,000
0
17 ABC NEWS-EV ABC
100,000
11%
70,000
0
20,000
1,000
9,000
8,000
1,000
18 BETTER HOMES AND GARDENS SEVEN
96,000
12%
44,000
1,000
42,000
2,000
7,000
5,000
2,000
19 THE PROJECT 7PM TEN
84,000
5%
54,000
0
26,000
0
4,000
3,000
1,000
20 HOT SEAT NINE
82,000
11%
55,000
0
19,000
0
8,000
6,000
2,000
21 SUNRISE-EARLY SEVEN
79,000
10%
39,000
0
33,000
0
7,000
5,000
2,000
22 THE PROJECT 6.30PM TEN
78,000
7%
52,000
1,000
21,000
0
4,000
3,000
1,000
23 THE CHASE AUSTRALIA-5PM SEVEN
76,000
7%
40,000
0
31,000
0
5,000
4,000
1,000
24 10 NEWS FIRST TEN
75,000
6%
52,000
0
19,000
0
4,000
3,000
1,000
25 TODAY -EARLY NINE
73,000
12%
45,000
0
20,000
0
8,000
6,000
2,000
26 NINE'S AFTERNOON NEWS NINE
71,000
8%
48,000
0
18,000
0
5,000
4,000
1,000
27 THE GRAHAM NORTON SHOW TEN
70,000
8%
46,000
1,000
19,000
0
4,000
3,000
1,000
28 FRIDAY NIGHT NRL LIVE -PRE MATCH NINE
69,000
19%
33,000
0
25,000
0
11,000
8,000
3,000
29 10 NEWS FIRST 6PM TEN
67,000
5%
47,000
0
17,000
0
3,000
2,000
1,000
30 SEVEN NEWS AT 4.30 SEVEN
61,000
7%
38,000
0
19,000
0
4,000
3,000
1,000
Source: OzTAM 5-City Metro & Regional TAM Combined Aggregate Markets Linear TV Audience I OzTAM VPM BVOD Audience incl. co-viewing (FTA only) Total TV Audience: the sum of Metro & Regional Linear TV Overnight + Metro & Regional Linear TV 7 Day TV Time Shift + National BVOD (Live & VOD) Lift on Overnight: The percentage increase on the Metro & Regional Linear TV Overnight audience from 7 Day TV Time Shift & BVOD Program results: Reporting the top 30 programs by Primary Description, ranked by Total TV Audience, for programs ten minutes in length or longer. © OzTAM Pty Limited 2023: Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM.

Five City Metro, Consolidated 7 Days, Total People

Network

Consolidated
ABC
16.8%
ABC K/P
2.4%
ABC Me
0.5%
ABC News
1.3%

ABC TTL

21.0%
Seven
26.4%
7Two
3.2%
7Mate
4.6%
7Flix
1.3%
7Bravo
0.9%

Seven TTL

36.4%
Nine
17.6%
9GO!
2.7%
9GEM
1.9%
9Life
1.4%
9Rush
1.3%

Nine TTL

24.8%
10
5.4%
10 Bold
2.3%
10 Peach
2.0%
10 Shake
0.6%

Ten TTL

10.4%
SBS
3.5%
Viceland
1.5%
Food
0.8%
NITV
0.2%
World Movies
1.4%
WorldWatch
0.0%

SBS TTL

7.3%

Top 20 Programs - Free-to-Air - Consolidated ranked on Increase - Total People

Rank Program Network Consolidated Overnight Increase Inc %
1 ENDEAVOUR-EV ABC TV
479,000
387,000
93,000
24.0%
2 BLUEY-EV ABC Kids/ABC TV P
125,000
74,000
51,000
68.4%
3 VAN DER VALK RPT ABC TV
197,000
153,000
44,000
28.7%
4 GARDENING AUSTRALIA-EV ABC TV
357,000
328,000
29,000
8.9%
5 PEPPA PIG-AM ABC Kids/ABC TV P
118,000
90,000
28,000
31.2%
6 PETER RABBIT-EV ABC Kids/ABC TV P
105,000
79,000
26,000
33.5%
7 READY, STEADY, WIGGLE!-AM ABC Kids/ABC TV P
67,000
44,000
23,000
53.1%
8 BLUEY-AM ABC Kids/ABC TV P
101,000
80,000
21,000
26.6%
9 PEPPA PIG-PM ABC Kids/ABC TV P
57,000
37,000
20,000
54.0%
10 PJ MASKS-PM ABC Kids/ABC TV P
68,000
49,000
20,000
40.7%
11 TASKMASTER AUSTRALIA ENCORE 10
53,000
34,000
19,000
54.4%
12 SHAUN THE SHEEP-EV ABC ME
35,000
20,000
15,000
74.8%
13 THE BOLD AND THE BEAUTIFUL 10
139,000
126,000
13,000
10.5%
14 OCTONAUTS-PM ABC Kids/ABC TV P
78,000
66,000
12,000
17.8%
15 TIPPING POINT -RPT Nine
224,000
213,000
11,000
5.2%
16 WRECKS THAT CHANGED THE WORLD SBS
99,000
88,000
11,000
12.2%
17 FOR THE LOVE OF PETS Nine
144,000
134,000
10,000
7.8%
18 POCOYO-PM ABC Kids/ABC TV P
30,000
20,000
10,000
51.8%
19 HEY DUGGEE-PM ABC Kids/ABC TV P
48,000
38,000
10,000
26.4%
20 BETTER HOMES AND GARDENS Seven
251,000
241,000
10,000
4.1%

Top 20 Programs - Free-to-Air - Consolidated ranked on Consolidated - Total People

Rank Program Network Consolidated Overnight Increase
1 SEVEN NEWS Seven
722,000
717,000
5,000
2 SEVEN NEWS AT 6.30 Seven
673,000
672,000
1,000
3 NINE NEWS Nine
562,000
559,000
3,000
4 SEVEN'S AFL: FRIDAY NIGHT FOOTBALL Seven
560,000
551,000
8,000
5 NINE NEWS 6:30 Nine
559,000
557,000
2,000
6 ENDEAVOUR-EV ABC TV
479,000
387,000
93,000
7 ABC NEWS-EV ABC TV
431,000
428,000
3,000
8 THE CHASE AUSTRALIA Seven
372,000
370,000
2,000
9 GARDENING AUSTRALIA-EV ABC TV
357,000
328,000
29,000
10 A CURRENT AFFAIR Nine
352,000
345,000
7,000
11 FRIDAY NIGHT NRL LIVE Nine
303,000
300,000
3,000
12 HOT SEAT Nine
273,000
269,000
4,000
13 BETTER HOMES AND GARDENS Seven
251,000
241,000
10,000
14 THE CHASE AUSTRALIA-5PM Seven
241,000
239,000
2,000
15 TIPPING POINT -RPT Nine
224,000
213,000
11,000
16 NINE'S AFTERNOON NEWS Nine
215,000
214,000
2,000
17 10 NEWS FIRST 10
210,000
210,000
0
18 SUNRISE Seven
204,000
204,000
0
19 FRIDAY NIGHT COUNTDOWN Seven
202,000
202,000
0
20 VAN DER VALK RPT ABC TV
197,000
153,000
44,000

Top 20 Programs - Subscription - Consolidated ranked on Increase - Total People

Rank Program Network Consolidated Overnight Increase Inc %
1 BLUEY CBeebies
26,000
0
26,000
2 BLUEY CBeebies
24,000
0
24,000
3 THE CURSE OF OAK ISLAND A&E HD
29,000
10,000
19,000
178.6%
4 LIVE: MOTORSPORT: F1: SAUDI ARABIA PRACTICE 1 FOX SPORTS 506
24,000
12,000
12,000
95.8%
5 TOP GUN: MAVERICK Movies Premiere
25,000
14,000
11,000
75.0%
6 BUBBLE GUPPIES Nick Jr.
17,000
6,000
10,000
162.5%
7 THE REPAIR SHOP UK Lifestyle Channel
21,000
11,000
10,000
93.3%
8 MASTERCHEF: THE PROFESSIONALS Lifestyle FOOD
16,000
6,000
9,000
154.3%
9 CORONATION STREET UKTV
20,000
11,000
9,000
82.4%
10 ROCKWIZ FOX8
18,000
9,000
9,000
95.8%
11 JEOPARDY! FOX Classics
25,000
17,000
8,000
48.6%
12 THE UNBEARABLE WEIGHT OF MASSIVE TALENT Movies Premiere
10,000
2,000
8,000
335.3%
13 MASTERCHEF: THE PROFESSIONALS Lifestyle FOOD
9,000
2,000
7,000
346.5%
14 JUDGE JUDY Real Life
14,000
7,000
7,000
106.0%
15 LIVE: NRL: KNIGHTS V DOLPHINS FOX LEAGUE
273,000
266,000
7,000
2.6%
16 BELOW DECK FOX Arena
8,000
1,000
7,000
686.8%
17 GOLD RUSH Discovery Channe
13,000
6,000
7,000
109.5%
18 GRIZZY AND THE LEMMINGS Cartoon Network
6,000
1,000
6,000
1075.3%
19 SNOWFALL FOX SHOWCASE
6,000
1,000
5,000
893.7%
20 BLUEY CBeebies
5,000
0
5,000

Data © OzTAM Pty Limited 2023. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. “Overnight” figures include “Live” (programs broadcast during the 2am-2am broadcast day) and “As Live” (programs recorded and then watched within the same broadcast day). “Consolidated” figures include Live, As Live and “Time Shift” (programs recorded and then watched within seven days of the initial broadcast).

The last ever episode of Endeavour, and Van Der Valk, both did well in timeshifting.

Im confused. How did it seem taskmaster had 34k in metro total people last week, yet in 25-54 alone it had 36k in metro ?