It’s likely, with an established breakfast team, stable music playlist, much going for it. I wish them well.
Right on the format change, unfortunately, Magic is viewed as a cost and due to the under-resourcing, it is under performing. Advertorial format gives a veneer of profitability, could be a success in time - however unfortunate they may be to many of us…
They outrated both 5MMM & hit107 (formerly SAFM) for 3 consecutive surveys in 2015 (3/2015 to 5/2015).
In fact, in Survey 4 that year, Cruise hit double digits (10.4) in the overall ratings!!
Hmm…is it possible that SRN/BOG are reading Media Spy for DAB+ station ideas?!
As far as I can tell, it’s running at 48kbps with no changes to the bitrates of other stations so I presume that they purchased some additional bandwidth.
1SM also seems to be playing music from the 50s. For example, “Don’t Be Cruel” by Elvis Presley was one of the songs just on.
UPDATE: Also, this station seems to have the intermittent glitches which are also heard on Gorilla and Fun so I’d say this is definitely a SRN/BOG station. Oddly, no Station IDs so far although I did hear two ads (one for the National Security Hotline and one of those “Radio: It’s A Love Thing” spots which I presume is a CRA thing) earlier.
Some of the radio text with the station’s (currently non-existent) online presence:
“See us on Facebook, ‘Like’ 1SM”
“When you can’t listen on DAB, listen online 1sm.com.au”
“Follow us on Twitter @1smsuperdigi”