ALDI don’t have any instore music, so they could just broadcast silence 24/7. Would probably still be a better listen than 90% of DAB+ stations.
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Oom-pah-pah bands, animal noises, random farts, that would be pefecrt for Aldi. Defintely “Sounds Different”. 
If they’re aiming it at tradies on the job, you’d hope they’re more worried about the job at hand, not how compressed and crappy sounding the station is. I don’t think the target audience will care that much, if they even have tuned in the station.
My house can sound just like a Priceline shop. 
Aldi could air this
They’ve sold the cassette players and tapes before.
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How bleak is this, though? The ‘future of radio’… Not just super compressed and sounding terrible, but retail brands running their own stations (as a royalty loophole). The fact it’s the most exciting thing that’s happened on DAB+ in ages, Bunnings running a station, and we’re all talking about what brand will be next. It’s really funny to me and very Warholian but also very sad
This is the thing though, it seems like this is a plausible line of thinking for any demographic “Tradies/Italians/Asians/TikTok kids won’t care that it sounds like shit” I actually suspect they do care, which is why people who market DAB+ always lead with something about better sound quality, even if it is misleading or a lie
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They’ve done it for ages. Just that DAB has made it easier to transmit in areas where DAB exists - plus you can listen to it in your house, car, dungeon, etc.
It used be distributed on tapes, CDs, records, etc…biggest case in point
The vast majority don’t care. They probably have existing choices on, or Bluetooth their own crappy music. The issue is getting people to listen in the first place. Are they going to do OBs at Bunnings stores when they have the tradie BBQs? We all know SEN sucks at promotion.
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I mean you could say that any commercial station is a brand, and they’ve always run ads, but there’s something uniquely sad about the idea of listening to Coles Radio at home, and the dial being full of stations named after retail giants. “What’s your favourite radio station?” “KFC”
I think I could also forgive a lot of this if it didn’t ALSO sound like shit. It’s like AI, we’re asked to accept that the future will be a worse product simply because it is cheaper
That should be a station - nothing but chickens clucking 24/7.
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Here’s a preview. https://www.youtube.com/watch?v=0AvNNMwXH38
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KIIS in five years will just be this
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Perth already has ‘6EBA World Radio’ on DAB+ doing this.
What is that?
It’s off air. 
The gym has an ‘in-store’ audio stream. They have even installed speakers in the toilets playing it 
I tried to ask the receptionist about how it is played and she had no idea only suggesting they were sent something and they plugged it in. Sometimes when you go it’s not on so assume something happens and needs to be rebooted when someone is there.
It is Club Lime Radio. It’s on DAB+ in Canberra but the gym chain is national now.
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It’s on iHeart Radio. Easy for gyms outside of Canberra to stream that into the gym using standard equipment.
Mind you, I’d say quite a substantial amount of gym visitors use their phones with their own choices of music, and people don’t care that much if the default music dies in the arse. Thus the response from the receptionist.
That’s the first place I’ve seen Priceline Radio available to stream.
So does SRN in Sydney with Gorilla and Zoo.
I had another listen to Bunnings Tradio today and it appears the reception is better compared to most other commercial DAB stations, on a wireless radio. This could explain the reason for the dreadful sound quality, due to more emphasis on better reception. It doesn’t drop out nearly as much as the other DAB stations on a wireless, although you wouldn’t notice the difference in the car or at home.
I’d forgotten about that. That’s now six in-store radio stations you can listen to outside of their respective stores. (Seven if you count Plus Fitness Radio - the same fitness group owner as Club Lime, the same music log as Club Lime Radio, and on iHeart as Club Lime Test.)
Me too - well spotted, @glen2006! As far as I know, Priceline Radio has never been officially linked to, on either Nova’s or Priceline’s websites or apps. I wonder how the stream URL snuck out? Unless someone guessed the StreamTheWorld mount name?
https://playerservices.streamtheworld.com/pls/PRICELINE_CONSUMERAACLC320.pls
I know Priceline Radio is broadcast into their stores via their Mandoe supplied digital signage players. I’ve got an old mate who installed them.
I don’t know if it’s on DAB or not but I tried SCA’s Heart for a few hours. It’s very clearly a thinly veiled Smooth FM clone but with a much better playlist. The dry deadpan (AI?) voice that does the IDs between every single song is annoying though.
Will go back to Totally Radio Greatest Hits because Heart’s playlist is just a bit too mellow.
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Smooth but better by the sounds of it
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