Logan 101 was broadcasting from their sponsor Harvey Norman this weekend. Have heard other community stations doing similar broadcasts.
this is nothing new, been happening for ages. Not just from Coles but other organisations and businesses. I donât listen to Joy very often but IIRC the Victorian Government have been playing ads on Joy with the same âJoy sponsorâ tag.
why wouldnât they be? Coles (and others, etc.) would probably sponsor lots of community organisations. Itâs good PR and possibly a tax write-off too.
I mean they support a few community organisation and charity, much like Woolies and IGA.
https://www.coles.com.au/about/our-partners/community/partnerships
From 3RRRâs Wikipedia:
âDue to the reaction from subscribers, in the late 1990s 3RRR cancelled sponsorship deals signed with Ford and music venue The Mercury Lounge (due to its location in Melbourneâs Crown Casino). No such âcorporateâ sponsorship of this type has been considered since.â
The majority of the sponsors on 3RRR and 3PBS are usually live music events and venues, and community organisations.
Yes for sure. And this seems like the spirit of the law
Whereas I think Coles or Harvey Norman being a sponsor is the letter of the law. It just feels like an abuse of a community licence to me
Especially with The Light who apparently also âpartnerâ with Channel Nine and play a full simulcast of their news every night at 6. A whole hour!
All you need to know about sponsorship rules in Community Radio are in this ACMA guidance document: https://www.acma.gov.au/sites/default/files/2019-06/Community-Broadcasting-Sponsorship-Guidelines-2008.pdf
ACMA and the Act place no restrictions on the types of business that can sponsor a station. Why would they?
Worth mentioning the codes (new version in force from tomorrow) say helpful things like âSponsorship will not be a factor in deciding who can access broadcasting time.â
âThe key feature of a sponsorship announcement is its acknowledgment of the financial or in-kind support given by a sponsor to a community broadcasting licensee or a program provided under the service. The announcement may also promote the activities, events, products, services or programs of
the sponsor, provided that it contains an acknowledgment of financial or in-kind support by
the sponsor of the licensee or a program.â
So reading between the lines it seems like the actual situation is:
- Just play an ad and then chuck on 2 seconds at the end âSTATIONSPONSORâ
- The only real difference from a commercial station is that the ad time is limited to five minutes per hour, and this is where the distinction lies in reality
I have no issues with big corporations spending money with community stations - better that than always having a hand out for government grants all the time.
i donât have a problem with that and itâs something thatâs been going on for years
Harvey Norman ads are also heard on 2NUR 103.7 Newcastle. Sometimes even on 101.5 FM Moreton Bay.
Sean Craig Murphy the new CD at Adelaideâs Fresh 92.7
Murphy takes up this new role a few months after hosting his final shift on SAFM taking over the reins from Sophie Campbell, who departed in May to begin a new gig as Senior Podcast Producer at Mamamia.
Since I havenât seen a map of the sub-metro community radio licences in Sydney, I thought Iâd put one together myself.
The red outline is the main Sydney RA1 and the red dots are the transmitter sites.
Itâs interesting to see the overlaps and that thereâs one part of Sydney in the north west that doesnât have a sub-metro station licence (although by my analysis of ABS Census data, this area has a population of under 10,000 people).
Nice map! I like it!
Radio listeners are in for a change as a long-running community station scales back its regional news programming.
Tamworthâs 88.9FM is dropping its Regional News segment and its presenter, Daniel Pizarro, who was hired to run the twice-a-day news bulletin in June last year.
Station CEO George Frame says itâs a sign of the times.
This is a shame - and a shame that Daniel is out of a gig - hope you pick something up soon!
An interesting comment later in that article:
Mr Frame says the morning broadcast hosted by Matt âMaccaâ MacCarthy ârates very wellâ.
I assume 88.9 has run their own ratings?
So sorry to hear you got ousted by Tamworth 88.9FM @DJPizarro. Hope everythingâs going well for you.
Interesting. That area should be in the Hills Shire LGA, which I thought was covered in its entirety by Parramatta RA1. But maybe it isnât.
Howâd you compile the map? Did you go through the LAPs and find KMZ files for all the ABS Collection Districts?
Thanks mate. Not a easy time admittedly.
I love a good map and this surely delivers!
The greatest potential for adjacent channel interference is likely in the Castle Hill/Dural area, where only a slim portion of the 2CCR licence area separates 2SWR and 2HHH. I know an avid SWR listener in the SW part of the 2HHH licence area sometimes cops splatter.
On 2HHH, the signal would be pretty non existent in a few of those areas way out in the boonies like Laughtondale and the lower reaches of Canoelands. Likewise with The Hawk and areas around Colo. I believe the Hawkesbury LGA extends even further north up towards Mellong on Putty Road, but this is evidently outside of the licence area shown.
There was a precompiled file from the ACMA with all of the licence areas in it.
Obviously a paid position, Fresh are doing well for themselves they can pay for quite a few employees but they are really pushing that 5 minutes of sponorships per hour. I wouldnât be surprised if they breach that with the amount of talking and voice tracking they insert between every small bit of music they play.
Sean Craig Murphy did do some airtime in the very early days of Fresh, it was so strange hearing a voice from SA-FM on Fresh back then.