I had that idea for a while for Supermarkets to abandon weekly specials for all products in favour of a permanent lower price in order to better compete with Costco and Aldi and that UAE chain when it opens.
I canât see them doing that - specials arenât just something that supermarkets choose, theyâre often done in consultation with suppliers
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Although consultation is being a bit generous as they have the market power to dictate.
But hi-low pricing works, why change?
A Barbie pop-up store and mini-exhibition has just opened at Melbourneâs Chadstone Shopping Centre.
How a brand can go bust and be revived.
South Australiaâs Spring Gully Foods have gone into administration for the second time.
News Corp yesterday launched a new campaign, Back Australia: Itâs Good for All of Us, which will run until April 2026. It will inform readers about supporting local industries and creating jobs.
The game involves people promising to do something, ranging from embarrassing to outrageous, if they correctly guess the colour of the Clinker they bite into.
While the Clinker challenge has been around for years, it went viral after Amber Geritz, a 17-year-old social media influencer with 1.1 million TikTok followers, posted a clip in July. That clip has now racked up over 10 million views.
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Tonightâs Media Watch has a report on News Corpâs Back Australia campaign.
UPDATE 4/11
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Victoria Bitter âLaws of Cricketâ via Droga5 ANZ
Victoria Bitter is making sure every English player, coach and fan is clear on the most basic rule of cricket: stay in your crease in a campaign via Droga5 ANZ, part of Accenture Song.
VB has also partnered with Liquorland to print âVBâs Laws Of Cricketââ on their cans.
VB have partnered with cricketer Merv Hughes.
Hughes has also appeared on morning TV, The Grade Cricketer podcast, while also handing out cans to the Barmy Army.
The campaign will be live on social, OOH and screens during the cricket, with the cans available only at Liquorland from November 5th while stocks last.