# Brands, Products and Promotions

**URL:** <https://forums.mediaspy.org/t/brands-products-and-promotions/662>\
**Category:** Spy Lounge\
**Created:** [January 21, 2016, 3:39am UTC](https://forums.mediaspy.org/t/brands-products-and-promotions/662 "2016-01-21T03:39:14Z")\
**Posts on this page:** 20\
**Page:** 2

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**Author:** ![WAtvVideos](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/watvvideos/32/246910_2.png) [@WAtvVideos](https://forums.mediaspy.org/u/WAtvVideos)\
**Post date:** [January 19, 2017, 12:44pm UTC](https://forums.mediaspy.org/t/brands-products-and-promotions/662/34 "2017-01-19T12:44:48Z")

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![](https://forums.mediaspy.org/uploads/default/original/3X/8/8/889d1968c68e2d23cd6828af2a918160778a62fc.jpg)

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**Author:** ![TVHead](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tvhead/32/160_2.png) [@TVHead](https://forums.mediaspy.org/u/TVHead)\
**Post date:** [January 19, 2017, 12:45pm UTC](https://forums.mediaspy.org/t/brands-products-and-promotions/662/35 "2017-01-19T12:45:31Z")

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I agree with Hungry Jacks and KMart, their current logos are horribly outdated. Mars looks a lot better here, and the Fox Sports logo has already been updated.

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**Author:** ![EuroKick](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/eurokick/32/46835_2.png) [@EuroKick](https://forums.mediaspy.org/u/EuroKick)\
**Post date:** [January 19, 2017, 12:46pm UTC](https://forums.mediaspy.org/t/brands-products-and-promotions/662/36 "2017-01-19T12:46:43Z")

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There is actually a few different logos of Kmart where the mart is either larger or smaller. Rather odd and I’ve seen this on new signage. **strong text**

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**Author:** ![WAtvVideos](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/watvvideos/32/246910_2.png) [@WAtvVideos](https://forums.mediaspy.org/u/WAtvVideos)\
**Post date:** [January 19, 2017, 12:47pm UTC](https://forums.mediaspy.org/t/brands-products-and-promotions/662/37 "2017-01-19T12:47:42Z")

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Yeah I’ve noticed they have held on to the 90s version with large “mart” in a lot of areas of their business.

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**Author:** ![EuroKick](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/eurokick/32/46835_2.png) [@EuroKick](https://forums.mediaspy.org/u/EuroKick)\
**Post date:** [January 19, 2017, 12:51pm UTC](https://forums.mediaspy.org/t/brands-products-and-promotions/662/38 "2017-01-19T12:51:35Z")

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Gumtree has 2 logos now. The old one for Australia and a new one for the UK ![](https://forums.mediaspy.org/uploads/default/original/3X/3/f/3f08539fe6f7e505dd25ee7cbc4b2854ac1db36f.JPG)

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<div class="post-metadata">

**Author:** ![WAtvVideos](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/watvvideos/32/246910_2.png) [@WAtvVideos](https://forums.mediaspy.org/u/WAtvVideos)\
**Post date:** [January 19, 2017, 12:54pm UTC](https://forums.mediaspy.org/t/brands-products-and-promotions/662/39 "2017-01-19T12:54:42Z")

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Tim Tams are rebranded as Arnott’s Originals in the USA only.

![](https://forums.mediaspy.org/uploads/default/original/3X/7/d/7d5527b1ef9c2268b9ad580c52e35ee2af6fe202.jpg)

Jatz are known as Savoy in Victoria only. Although the ingredients differ very slightly, it’s the exact same box and marketing.

![](https://forums.mediaspy.org/uploads/default/original/3X/8/8/88ab249d4888cb55f954d3d4c0c90cb627cc12ed.jpg) ![](https://forums.mediaspy.org/uploads/default/original/3X/5/d/5d32e32d82bb3feff913fbf33ccc65c04883cf84.jpg)

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<div class="post-metadata">

**Author:** ![EuroKick](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/eurokick/32/46835_2.png) [@EuroKick](https://forums.mediaspy.org/u/EuroKick)\
**Post date:** [January 19, 2017, 1:02pm UTC](https://forums.mediaspy.org/t/brands-products-and-promotions/662/40 "2017-01-19T13:02:07Z")

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You can get both in Victoria. Though jatz are harder to find.

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**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\
**Post date:** [January 19, 2017, 1:05pm UTC](https://forums.mediaspy.org/t/brands-products-and-promotions/662/41 "2017-01-19T13:05:17Z")

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Which country would this be??

![](https://forums.mediaspy.org/uploads/default/original/3X/6/a/6a8340101d08c753154b737e90e741982173090b.jpg)

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<div class="post-metadata">

**Author:** ![WAtvVideos](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/watvvideos/32/246910_2.png) [@WAtvVideos](https://forums.mediaspy.org/u/WAtvVideos)\
**Post date:** [January 19, 2017, 1:16pm UTC](https://forums.mediaspy.org/t/brands-products-and-promotions/662/42 "2017-01-19T13:16:29Z")

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I wonder… 😆

Definitive proof the script style logo wasn’t used in the US?

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<div class="post-metadata">

**Author:** ![JBar](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/jbar/32/151177_2.png) [@JBar](https://forums.mediaspy.org/u/JBar)\
**Post date:** [January 19, 2017, 9:03pm UTC](https://forums.mediaspy.org/t/brands-products-and-promotions/662/43 "2017-01-19T21:03:58Z")

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> [@EuroKick](#):
>
> Gumtree has 2 logos now.

I received an online survey about that logo last week. Seems like they’re considering switching it in Aus too. Except it was slightly different because it had a dark green background rather than dark grey.

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**Author:** ![littlegezzybear](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/littlegezzybear/32/219836_2.png) [@littlegezzybear](https://forums.mediaspy.org/u/littlegezzybear)\
**Post date:** [January 20, 2017, 10:07am UTC](https://forums.mediaspy.org/t/brands-products-and-promotions/662/44 "2017-01-20T10:07:01Z")

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I can’t decide.

![](https://scontent-sea1-1.xx.fbcdn.net/v/t31.0-8/fr/cp0/e15/q65/16112753_10208153255013641_5678454820445675372_o.jpg?efg=eyJpIjoiYiJ9&oh=f0b33be45448e8ca4d0a6a0466bf3fc8&oe=591DD6A6)

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**Author:** ![Bort](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/bort/32/340984_2.png) [@Bort](https://forums.mediaspy.org/u/Bort)\
**Post date:** [January 20, 2017, 11:03am UTC](https://forums.mediaspy.org/t/brands-products-and-promotions/662/45 "2017-01-20T11:03:21Z")

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> [@WAtvVideos](#):
>
> Jatz are known as Savoy in Victoria only. Although the ingredients differ very slightly, it’s the exact same box and marketing.

And the differences are apparently:

> [@](#):
>
> Jatz and Savoy crackers are reasonably similar but you can tell the difference immediately as “SAVOY” is embossed on the Savoy cracker. There are also some recipe differences between the two crackers – the most obvious ones are that Jatz contains full cream milk powder and malt while Savoy contains golden syrup instead of malt.

Similarly, the recipe for Arnotts Ginger Nuts differs depending on where you live. There’s four different versions (NSW/ACT, VIC/Tas, Qld, SA/WA - not sure which version the NT gets)

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**Author:** ![pelican](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/pelican/32/452815_2.png) [@pelican](https://forums.mediaspy.org/u/pelican)\
**Post date:** [January 20, 2017, 11:29am UTC](https://forums.mediaspy.org/t/brands-products-and-promotions/662/46 "2017-01-20T11:29:59Z")

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> [@Bort](#):
>
> Similarly, the recipe for Arnotts Ginger Nuts differs depending on where you live. There’s four different versions (NSW/ACT, VIC/Tas, Qld, SA/WA - not sure which version the NT gets)

What the fuck why

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<div class="post-metadata">

**Author:** ![Bort](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/bort/32/340984_2.png) [@Bort](https://forums.mediaspy.org/u/Bort)\
**Post date:** [January 20, 2017, 11:32am UTC](https://forums.mediaspy.org/t/brands-products-and-promotions/662/47 "2017-01-20T11:32:19Z")

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Different factories around the country had slightly different recipes which their respective markets were very used to. The story goes that when they tried to centralise production there was a big backlash and things soon reverted back.

Man, I have some wild Friday nights.

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**Author:** ![pelican](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/pelican/32/452815_2.png) [@pelican](https://forums.mediaspy.org/u/pelican)\
**Post date:** [January 20, 2017, 11:35am UTC](https://forums.mediaspy.org/t/brands-products-and-promotions/662/48 "2017-01-20T11:35:12Z")

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That actually seems somewhat fair considering the near revolution which ensued in the aftermath of Shapesgate.

It’s -3C outside and now I want a ginger nut.

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<div class="post-metadata">

**Author:** ![WAtvVideos](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/watvvideos/32/246910_2.png) [@WAtvVideos](https://forums.mediaspy.org/u/WAtvVideos)\
**Post date:** [January 20, 2017, 11:50am UTC](https://forums.mediaspy.org/t/brands-products-and-promotions/662/49 "2017-01-20T11:50:56Z")

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Magnum is known as Magic in one country only - Greece. Nestle has the rights to the name Magnum in that part of the world…

![](https://forums.mediaspy.org/uploads/default/original/3X/2/a/2afd9f00935970dacd65de98b084041a63cd4b99.jpg)

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**Author:** ![AussieTV](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/aussietv/32/319185_2.png) [@AussieTV](https://forums.mediaspy.org/u/AussieTV)\
**Post date:** [January 20, 2017, 11:57am UTC](https://forums.mediaspy.org/t/brands-products-and-promotions/662/50 "2017-01-20T11:57:19Z")

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![](https://forums.mediaspy.org/uploads/default/original/3X/7/1/71ad1a7d32747b9a9f0ef3404c9b9a622f77c367.jpg)

Roelf Vos & Purity in Tasmania prior to 2000…

Safeway in Victoria until 2008. Although, the name was still utilised between 2008 and 2012…

 ![](https://forums.mediaspy.org/uploads/default/original/3X/6/7/67ac21215fea23a8c8044cb439d286fc3a2dd007.png)

It’s been Woolworths everywhere else.

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<div class="post-metadata">

**Author:** ![Bort](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/bort/32/340984_2.png) [@Bort](https://forums.mediaspy.org/u/Bort)\
**Post date:** [January 20, 2017, 12:01pm UTC](https://forums.mediaspy.org/t/brands-products-and-promotions/662/51 "2017-01-20T12:01:28Z")

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> [@pelican](#):
>
> Shapesgate

Don’t get me started

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**Author:** ![Biscuit45](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/biscuit45/32/489507_2.png) [@Biscuit45](https://forums.mediaspy.org/u/Biscuit45)\
**Post date:** [January 24, 2017, 3:59am UTC](https://forums.mediaspy.org/t/brands-products-and-promotions/662/52 "2017-01-24T03:59:44Z")

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![](https://forums.mediaspy.org/uploads/default/original/3X/4/4/44e8ae05e01eaad59d06afe4fb92c17ad1c1a699.jpg)

Kraft Singles is set to be rebranded and renamed to Kraft Dairylea very soon. Taste of the product won’t change under the new product name. This comes after it was announced Bega has rights to use the Kraft brand licence on some products, and the Dairylea brand in Australia & New Zealand.

Spotted in the catalogue for Supa IGA at Ballajura in WA.

I’m kinda surprised they still aren’t using the newer Kraft logo from the 2012 rebrand:

![](https://forums.mediaspy.org/uploads/default/original/3X/8/3/83380f6f369248c3041308c2868bbef515bde05d.gif)

My question is what changes will happen to the Vegemite packaging under the new ownership under Bega Cheese? Tweaks to the company info will be changed of course, but what will they change to signify new ownership? Maybe a Bega logo at the bottom or top similar during the Kraft ownership, or maybe they’ll be more transparent like during Mondelez’s ownership? I wouldn’t expect anything to dramatic to the image, but it makes me curious.

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<div class="post-metadata">

**Author:** ![JBar](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/jbar/32/151177_2.png) [@JBar](https://forums.mediaspy.org/u/JBar)\
**Post date:** [January 24, 2017, 4:19am UTC](https://forums.mediaspy.org/t/brands-products-and-promotions/662/53 "2017-01-24T04:19:02Z")

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Vegemite hasn’t had the Kraft logo on it in years. I don’t think Bega will suddenly slap its logo on everything. Just having it on the back is enough

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