Analysis of the ratings system

Those maps seem to be drawn up rather interestingly from a Sydney perspective with suburbs as far West as Rookwood, Lidcombe, Berala, Potts Hill, Regents Park and Auburn considered to be part of the “City” Statistical Local Area!

Would’ve thought it’d make sense to put any suburbs West of Centenary Drive (that’s a road often travelled on for Rookwood Necropolis or Olympic Park, interstaters) in either the “West” or “South West & South” SLAs.

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I had seen the maps before, just wasn’t aware of ratings breakdowns for regions of metro markets. Odd that we never see them publicly, even in articles or from networks from time to time.

From OzTAM

We’d like to let you know that from 22nd July, weekly top line Consolidated 7 VOZ market reports will be posted to the VirtualOz.com.au website.

You’ll be able to find them on the website reports page.

VOZ insights will be released as VOZ Total TV reporting becomes established in the market.

We look forward to introducing the industry to the VOZ integrated Total TV database and the new perspective VOZ provides on how Australians consume TV content across all screens.

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According to The Australian, VOZ reports will be released first at 9am AEST, followed by the traditional overnight ratings at 10am AEST.

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will you be posting the voz reports on here ??

First VOZ results:

https://forums.mediaspy.org/t/week-28-2021/17990/9?u=tv.cynic

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OzTAM advise that ratings reports will be delayed this Friday morning 30 July.

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Update:

Estimated data delivery time for data is 12:30 pm.

Fantastic read (also talks about last week’s delay), sounds like a lot of behind the scenes issues going on

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Today’s OzTAM overnight ratings data will be delayed.

New weekly report : Daily Consolidated 7 Total TV Program Rankings

OzTAM is introducing an additional daily report that will aid in reporting the Total TV picture.

From next Monday (13th September) a new Daily Consolidated 7 Total TV Program Ranking report will be supplied and published by Media Spy each morning that shows the most recent Consolidated 7 linear (OzTAM metro + Regional TAM regional), BVOD and Total TV audience figures for the top 30 free-to-air programs.

These new reports are easier to work with than separate linear and BVOD reports, and provide perspective on how TV content is consumed on TV sets and connected devices over the course of a week.

Daily Overnight Linear TV Program Ranking reports will continue to be published the day after broadcast.

Delivery schedule:

  • The new 7 day consolidated report will be posted at roughly 9:30 am.

  • The Daily Overnight Linear ratings will now be posted at roughly 10:00 am (instead of the current 9:30 am).

OzTAM further recommends and encourages focusing on the Consolidated 7 Total TV Rankings data in media reporting and analysis for all but the programs that attract most of their audience live (e.g., news, sport, event TV). The 7-day Total TV numbers most accurately reflect performance of a piece of content over that week, and so in many cases provide a more complete and true picture of program performance than Overnight ratings do.

Media Spy has also been publishing Weekly Virtual Australia (VOZ) National Consolidated 7 Total TV Program Ranking reports on Friday mornings since July 23rd. These will also continue.

OzTAM advises:

The three reports work together to give a complete picture of how television content is consumed over time.

  • Daily Consolidated 7 Total TV Program Ranking reports contain the numbers that most accurately reflect performance of a piece of content over that week because BVOD is an increasingly significant portion of the audience for many programs.

These reports also make it easier to see how the program audience builds over seven days across devices, and aid in understanding the full picture of how TV content is consumed over time.

Please note that the Daily Consolidated 7 Total TV Program Ranking reports do not contain VOZ data and should not be labelled or sourced VOZ . Although they draw on key inputs to VOZ, the audience thousands are not de-duplicated and do not include viewing in the new ‘Rest of Australia’ market that lies outside OzTAM and Regional TAM coverage areas. For details, please see the FAQs accompanying this email.

  • Daily Overnight Linear TV Program Ranking reports are most relevant to programs that are predominantly watched live (e.g., news, sport and event TV such as ‘winner announced’ programs).

Weekly VOZ National Consolidated 7 Total TV Program Ranking reports provide true national, de-duplicated cross-device viewing and BVOD incremental audience figures.

Prepared from Information supplied by OzAM and Regional Tam

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Today is the first day of the new ratings report delivery format. What does the Daily Consolidated 7 Total TV Program Ranking exactly look like?

Note that today is the first day of the new ratings delivery framework.

Overnight data will be posted at 10am

Consolidated TOTAL TV reports will be posted any minute now for Sunday 5 September!

https://forums.mediaspy.org/t/sunday-5-september-2021/18436/16?u=tv.cynic

See details above.

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A post was merged into an existing topic: COVID-19: Impact on Australian TV Industry

Read the fine print. A taste of things to come.

“Excludes Olympics (23 July 2021 - 8 August 2021)” - excluding every day of the games (not just full weeks).

Mark Buckman appointed independent chairman of OzTAM

Mark Buckman has been appointed independent chairman of OzTam.

Buckman has more than 30 years of experience in marketing, advertising, and business transformation. He has previously held executive, advisory, and board roles at companies including Accenture Interactive, Foxtel, and Telstra.

“Mark is an experienced executive who understands both the client side of our business and the media and advertising industry’s complex dynamic,” says OzTAM CEO Doug Peiffer.

“He offers fresh insight and a wealth of board advisory and directorship expertise as OzTAM progressively evolves its all-screen, cross-platform measurement and reporting service, and will support our mission to provide independent, robust, transparent and credible data that reflects actual Australian viewing behaviour and meets client needs.”

Buckman succeeds Richard Herring, who has been OzTAM non-executive chairman since 2017.

“We appreciate Richard’s counsel during an intense period that saw the number of OzTAM panel homes increase by 50%; the introduction of live, demographic and co-viewing data to OzTAM’s daily Video Player Reporting service; streaming TV meters installed in 2,500+ OzTAM panel homes; and the launch of Virtual Australia (‘VOZ’), the foundation of Australia’s new Total TV reporting standard,” the shareholders commented.

“We thank Richard for his guidance and wish him continued future success.”

Mark Buckman begins on November 1st.

@TV.Cynic It’s going to be interesting to see which metrics (if any) the networks agree on and which differ and whether they use multiple data sets to suit their own wins, etc come end of survey.

As I was having a look online (all the publicly available uploads) and Voz compared to OzTam metro compared to RegionalTam regional all seem to differ somewhat with the same codings for certain programs.

(e.g.) “Seven’s AFL Grand Final” according to Voz (not sure if we can mention it here on MS) did a certain total figure, which is significantly higher than the 7 Day Consolidated Total TV report, which is obviously higher than the standard Consolidated reports, itself of course higher than the Overnight reports.

In the fine print and on Voz there’s a page explaining it all (including why the splits added don’t sometimes add-up), it seems to come down to a few things: Spill, De-Duplication and Rest of Australia (a new metric). They respectively appear to mean: markets where multiple signals are received (e.g.) regional viewing a metro or vice-versa, viewing a same program on two mediums (e.g.) watching NRL GF on 9Now, then same viewer going to broadcast or vice-versa and not counting them as duplicates and the non-OzTam and RegionalTam viewing areas (e.g.) Darwin, regional South Australia, etc - not sure how these are measured without peoplemeters, maybe some algorithm based on the RegionalTam ratings and/or bvod in those areas?

So these three metrics seem to have given (e.g.) the AFL GF, in Voz only, about 200k more viewers than the 7 Day Consolidated Total TV figure. Note: none include bvod which Cynic noted was not included for some reason, even though it was revealed what the 7Plus audience apparently was.

Voz includes Spill, De-Duplication and Rest of Australia, but 7 Day Consolidated Total TV does not, nor does the older standard metrics I believe.