Seven West Media CEO Tim Worner has called for an end to overnight TV ratings, during a Think TV dinner panel.
1 Like
OzTAM appoints Adrian Bogdan Vasile as Projects Director
OzTAM today announces Adrian Bogdan Vasile’s appointment to the newly created position of Projects Director.
In this key client-facing role, Mr Vasile will direct the execution of project plans and manage timelines as OzTAM brings new products and initiatives to market.
Reporting to OzTAM’s CEO Doug Peiffer, Mr Vasile will work alongside Director of Technical Services, Sylvano Lucchetti, and the wider OzTAM team to ensure progressive service enhancements continue to meet client needs.
Mr Vasile will start in early November and joins OzTAM from Nielsen, where he has been Director of Product Leadership for Nielsen Media Impact – a cross-media planning platform – and, most recently, the company’s Consumer & Media View products.
Mr Peiffer said: “Changes in the television and video viewing landscape have seen OzTAM’s service evolve rapidly over the past few years.
“With our team heavily focused on product development, we need an executive wholly dedicated to client relations, to keep OzTAM subscribers fully across and engaged in our efforts to measure and report the myriad new ways of viewing content.
“Adrian’s extensive and varied experience in audience measurement and media planning – spanning product development, project management, marketing and customer service – make him ideally qualified for this new client-facing role.”
Mr Vasile said: “After working on all sides of the media and advertising spectrum I am returning to the core of it. I look forward of helping OzTAM and its stakeholders to reach and implement the next phase of content viewing measurement.”
Mr Vasile’s 20-plus year career spans all major media channels and encompasses media planning, product development, digital marketing and consumer insights.
He has spent the past two years with Nielsen in Australia and before that was a strategy consultant for the Australian Marketing Institute.
Mr Vasile began his career in 1997 with Zenith Media in Bucharest, Romania, as a Media Planner. He then spent eight years with Starcom MediaVest Group in Bucharest, starting as Outdoor Media Manager and was subsequently promoted to Executive Director of Direct Marketing. Later roles included Country Manager for Reader’s Digest in Romania and Bulgaria; CEO of Central and Eastern European outdoor media group, Epamedia; and International Business Development Director for the B2B division of Tarsago Media Group in Central and Eastern Europe (CEE).
He earned an engineering degree from Bucharest Polytechnic University.
1 Like
OzTAM has advised that ratings for yesterday (November 2) will be delayed until Sunday, due to Telstra network outage in NSW, Victoria and Tasmania.
@TV.Cynic Is there any particular reason why only Seven use “M-” to denote a film in ratings codings? Or more to the point, why other networks don’t use this symbol?
I do think it is smart as there are TV shows with the exact same name as movies.
NB/
Years ago when the ABC used to air movies (stopped after ~2011?) I believe they also adopted the “M” for movies in ratings codings.
A new ratings year starts today, Sunday 30 Dec, with official ratings commencing week 7 on 10 February.
This table shows the estimated TV audience for each of the 5 city markets that will be used by OzTAM for its 2019 analysis (in '000’s) plus the population for 2018 and 2017 and the increase over the 2018 year. 2018 was the first year that Melbourne potentially had the highest TV audience. This year OzTAM are expecting a 1.4% higher population in the 5-city catchment area than 2018. The increase from 2017 to 2018 was 1.0%.
OzTAM will resume normal delivery of ratings information 2 January.
1 Like
The 2018 28-day consolidated numbers are now posted
https://forums.mediaspy.org/t/2018-year/6903/3?u=tv.cynic
The reports are quite wide so you might have to adjust your Interface text size found under Preferences in your profile settings.
2 Likes
Nine chief sales officer Michael Stephenson, who also represents the network on OzTAM, has some interesting comments regarding ratings during a Mediaweek podcast last week.
(Stephenson) said “survey” periods don’t matter any more. “I haven’t used the word in many years. People watch television from January 1 to December 31 and that is when advertisers buy inventory. There is no such thing as a non-survey period. It should be 52 weeks a year."
There have been a few comments on Mediaspy that Easter is in a two week non-ratings period.
1 Like
Well, ratings are measured every day of the year but the “official ratings periods” are 40 weeks of the year. 2 weeks off at easter and 10 weeks off in summer.
Obviously hasn’t seen Nine’s Easter schedule!
3 Likes
could there be a way of getting an agreement with regional tam ???
If Michael Stephenson is true to his word, then is it possible that Nine will air a reality show (doesn’t have to be Married at First Sight) during Easter? Easter Sunday falls on April 12 next year.
No
and people wonder why fta is slowly dying !
I see where you’re coming from but
-
the reasons FTA is dying are obvious and people aren’t wondering.
-
Mediaspy offering RegionalTAM ratings ain’t gonna solve FTA’s issues.
3 Likes
yeah i know , but still
It would make sense for OzTAM and RegionalTAM to merge. The ratings boxes are the same and Nielsen is the contractor for both. And RegionalTAM supplies the subscription ratings to OzTAM so that Foxtel can report national ratings, and the commercial networks also get national ratings. Nine and Seven already own part of both companies. It seems like unnecessary duplication to run two companies.
2 Likes
My thoughts exactly! How contradictory. Nine are without a doubt utilising the Easter ‘break’ with non-top rating fillers and movie re-runs for 2 weeks and clearly (and conveniently) launching Q2 on… Ratings return night 
While its been an ongoing debate for a while now, there are still some potential issues.
-
Networks have publicly stated and made it clear they only look to metro (i.e.) where the advertisers look.
-
It could make program rankings and looking at performances harder and more convoluted.
-
Metro is more nationally balanced (it’s not perfect), but compared to regional which is heavily inflated by the much larger regional populations in NSW and QLD (compared to Victoria, Tasmania and WA). And more troubling, regional SA isn’t even measured (even though Adelaide is) and you have places like Canberra coming under NSW and would Tassie be included or not, etc.
If OzTam & RegionalTAM were to ever merge, surely the regional figures we’d see publicly would just be for the wider QLD, NNSW, SNSW/ACT, Victoria, Tasmania & WA markets (as the case is right now with the weekly numbers posted for all to see on the RegionalTAM website)? The broadcasters most likely have access to far more comprehensive data which can tell them how programs are fairing (particularly when it comes to local news bulletins) in specific sub-markets anyway.
On a couple of the other points you’ve made…
*Regional SA/Broken Hill probably isn’t included in the RegionalTAM ratings because it’s not an aggregated market. Either WIN or SCA is the sole broadcaster of all commercial channels, depending on where you are. One would imagine that broadcasters in the rural/regional TV markets not represented by RegionalTAM have their own methods of audience research.
*Canberra’s television channels are the locals in fairly notable towns like Queanbeyan, Yass and Goulburn - all of which are in New South Wales. Also, Canberra has been part of the wider Southern NSW/ACT market for about three decades now. This isn’t a major issue IMO.