Wow. Thanks @SEQTelevision! She has definitely improved since her Ten days!
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a slight blunder.
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Kumi Taguchi is now on Holidays. Will be back on the 30th.
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Is ABC News 24 still planning a rebrand?
Joe OâBrien has tweeted that ABC News 24 will show Barack Obamaâs farewell address at Chicago tomorrow (Wednesday) at 1pm AEDT, followed by Donald Trumpâs media conference at 3am AEDT Thursday.
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According to previous information regarding the rebrand, ABC News 24 will be simply renamed to âABC Newsâ, as will ABC NewsRadio. To quote the NewscastStudio website regarding the rebrand:
Currently called âABC News24â and âNewsRadio,â respectfully, the two entities will be known as only âABC Newsâ after the change.
Since this will be the case, wording of the channel and radio bulletin will be changed to avoid confusion as mentioned by an ABC spokeswoman in the Brisbane Times article:
But how do we distinguish between them â and the TV news bulletins? A spokeswoman says: "When necessary, they will be described as âthe ABC News channelâ and âABC News on radioâ respectively ⌠the TV bulletins will be described as âABC news [State name] at 7pm on ABC TVâ."
So Iâd say, new promos post-rebrand may sound like this, âFour Corners, Saturday, on the ABC News Channel.â, instead of âABC News24â.
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For my 3.49 cents worth, this rebrand seems like a solution to a problem that doesnât exist, especially as they have to specify more cumbersome wording to differentiate the TV and radio channels.
Itâs not like ABC NewsRadio and ABC News 24 didnât already have the ABC News brand in there somewhereâŚ
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I get the thinking behind it.
They want ABC News to be CNN or BBC News.
Just that. One name.
âI saw this report on ABC Newsâ - someone might say.
One universal brand for all outlets.
In think in an age of on demand news where people get their news from abc apps, abc online, abc facebook feeds, the 24 hour tv channel, and the 24 hour radio channel⌠to keep referring to just the 7pm broadcast as âabc newsâ - and all the other platforms as versions of this - is kinda outdated
It is simply abc news - everywhere. Anytime
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In a way theyâve been trying to pushback against the notion youâve outlined. Iâve noticed recently in local radio ads for the 7pm bulletin that itâs referred to as â7pm News on ABC TVâ in order to highlight that ABC News isnât now merely that single TV bulletin but a wider service
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Agreed. Itâs like what the BBC did back in 2008 with âBBC News 24â.
Lets not forget ABC News America too is just ABC News so there could be problems with people differentiating between the two - ABC News (US) And ABC News (Aus).
Could be an issue too? Iâm curious if I was right in thinking that? 
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No more ambiguous or confusing than [Channel number] News. How many stations across the USA call their news bulletins that?
It might be worth distinguishing the country where thereâs potentially an international audience, e.g. on social media or on their website, but for domestic TV and radio, itâs fine.
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Exactly. How many NBC4âs are there in the US? The confusion between the US ABC and our ABC shouldnât matter in regards to local branding.
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As long as the Aus Broadcasting Corp continue to use their logo & donât decide to name their evening news âABC World News Tonightâ, I think itâll be fine.
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Iâm still not convinced. The problem with this is it becomes harder to advertise what those outlets are when they all have the same name.
âCoverage continues on ABC NewsRadio, News 24 and onlineâ sounds so much more efficient than âCoverage continues on ABC News through Radio, our news channel and onlineâ.
Which radio is being referred to? Local? RN? Triple J? News Radio? Classic FM?
The current branding scheme does things well, because the brands are associated with their mediums and are specific. ABC News 24 = TV. ABC NewsRadio = radio, duh. Whereas ABC News and ABC News is no different from ABC News (the 7pm bulletin) and ABC News (the department of the ABC more broadly). ABC News.
I still think this idea of streamlining all services under one title creates more confusion than it solves. If they were to adopt a system of differentiating services whilst still maintaining the ABC News as front and centre, I think that would be the way to go.
ABC News at Seven
ABC News 24
ABC News Radio
ABC News Online
ABC News App
^Each of those differentiates the medium whilst maintaining ABC News as the single unifying brand.
Thatâs why Nine added dots to before their logos and relaunched their catchup as 9Now. The umbrella brand - âNineâ - is still there, front and centre, but now you can tag on another brand (9Gem, 9Honey, 9News) and you know exactly what service theyâre directing you toward. If Nine followed the ABCâs lead, every service would be âNine on channel 99â, âNine on channel 90â, âNine onlineâ.
Itâs just plain nuts and I refuse to believe readers, viewers and listeners are too stupid to realise a service comes from the ABC unless they have ABC News blared in their faces. People arenât that stupid.
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Letâs see how they execute it
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Thanks but Iâd rather incoherently speculate.
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I know ABC News 24 had to go to SD to accommodate ABC HD, but the picture quality now seems particularly bad. Especially when there is movement on the screen - seems to be pixilation and weird coloured ghosting.
Would be a pity if they launch new graphics that end up looking awful on air.
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Hi team, is anyone having issues with the ABC News24 M3u8. I was using
http://iphonestreaming.abc.net.au/news24/news24.m3u8 but it seems to have stopped working recently
Just tested it, it still works.
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