# ABC Entertains - Programs and Schedules (formerly ABC ME)

**URL:** <https://forums.mediaspy.org/t/abc-entertains-programs-and-schedules-formerly-abc-me/450>\
**Category:** ABC\
**Tags:** abc\
**Created:** [December 29, 2015, 7:21am UTC](https://forums.mediaspy.org/t/abc-entertains-programs-and-schedules-formerly-abc-me/450 "2015-12-29T07:21:19Z")\
**Posts on this page:** 20\
**Page:** 2

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**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\
**Post date:** [August 19, 2016, 7:14am UTC](https://forums.mediaspy.org/t/abc-entertains-programs-and-schedules-formerly-abc-me/450/22 "2016-08-19T07:14:24Z")

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**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\
**Post date:** [August 19, 2016, 7:56am UTC](https://forums.mediaspy.org/t/abc-entertains-programs-and-schedules-formerly-abc-me/450/23 "2016-08-19T07:56:26Z")

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![](https://forums.mediaspy.org/uploads/default/original/2X/7/7af93654341b98d01787f80cacc5ff4dafbbb54e.jpg)

##ABC3 becomes ABC ME

###Delivering the best content to Australian audiences, wherever they may be

From **19 September 2016**

Since its launch in 2009, **ABC3** has been the home of trusted, quality content for school aged children and their families and has constantly evolved to reflect and respond to its audience. Now, in its biggest evolution yet, ABC3 will transform into **ABC ME** on September 19, a complete digital and broadcast service designed to reflect and celebrate the lives, interests and diversity of young Australians.

Developed with primary school children and their families, ABC ME will build on the success of ABC3. Quality short and long form Australian content, and the best international programming selected for an Australian audience, will be delivered via a dedicated broadcast channel and new app that can be personalised by the user.

ABC ME embraces the experiences of Australian school aged children. Brand new programs, including weekly pop culture review show News to Me, sci-fi action animation series _Prisoner Zero_ and short-form documentary series _This Is Me_ will sit alongside returning audience favourites including, _Nowhere Boys, You’re Skitting Me, Little Lunch, Good Game SP_ and _Behind the News_. Additionally, new strands of short form content will provide children and their families unique opportunities to express their ideas, share their opinions and have their voice reflected back at them.

The new name got the thumbs up from children, and their families, looking for trusted content about their community, their life, their family and their friends. ABC ME will help show (but never tell) Australian kids where they fit in the world today.

The ABC ME app, designed specifically for and with school aged children, and with an optional parent section, will offer Australian families control over the content that is right for them.

**Richard Finlayson** , ABC Director of Television, says, “We’ve been listening to our young audiences and it’s clear that they want flexibility, mobility and control. In the past 12 months we’ve seen an extraordinary uptake of kids programming on our digital platforms. In 2016, 78%1 of ABC3 online program plays were viewed via a mobile device.

Families who have children aged 4-12 in the home are 28%\*2 more likely than average to watch TV/Video on a mobile device. Such insights are at the heart of ABC ME and continue to inform our ongoing commitment to today’s digitally savvy Australian audience.”

ABC ME, on broadcast and digital, will come to life on September 19 ( **channel 23 on free to air and Channel 723 on Foxtel** ). Further details of the app will be announced on September 19.

1 Source: Webtrends  
2 Source: Nielsen CMV, People 14+

 ![](https://forums.mediaspy.org/uploads/default/original/2X/a/a41b37ff6264b81c97afcd83cc05d03434f21e2e.jpg) ![](https://forums.mediaspy.org/uploads/default/original/2X/2/287e09e3b871c82b7a952737424b05e4ae7bfb40.jpg) ![](https://forums.mediaspy.org/uploads/default/original/2X/1/17cca9faac2b5035e3d83babffde57d6141eea70.jpg)

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**Author:** ![TV.Cynic](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tv.cynic/32/316932_2.png) [@TV.Cynic](https://forums.mediaspy.org/u/TV.Cynic)\
**Post date:** [August 19, 2016, 7:57am UTC](https://forums.mediaspy.org/t/abc-entertains-programs-and-schedules-formerly-abc-me/450/24 "2016-08-19T07:57:04Z")

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**Author:** ![SydneyCityTV](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/sydneycitytv/32/66248_2.png) [@SydneyCityTV](https://forums.mediaspy.org/u/SydneyCityTV)\
**Post date:** [August 19, 2016, 8:16am UTC](https://forums.mediaspy.org/t/abc-entertains-programs-and-schedules-formerly-abc-me/450/25 "2016-08-19T08:16:02Z")

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If I’m not mistaken, ABC3 has used it’s current On-Air Presentation package (with the usual evolutionary tweaks, of course) since 2009 so it’s about time that they got a decent relaunch!

I’m not entirely sure that renaming the channel is the right way to go, but since the main channel dropped the 1 a couple of years ago it’s probably a moot point.

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**Author:** ![Zacgb](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/zacgb/32/365814_2.png) [@Zacgb](https://forums.mediaspy.org/u/Zacgb)\
**Post date:** [August 19, 2016, 10:04am UTC](https://forums.mediaspy.org/t/abc-entertains-programs-and-schedules-formerly-abc-me/450/26 "2016-08-19T10:04:23Z")

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As @SydneyCityTV said, the channel could do with a rebrand, so far the new look looks great, but the new name is not doing it for me.

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**Author:** ![pelican](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/pelican/32/452815_2.png) [@pelican](https://forums.mediaspy.org/u/pelican)\
**Post date:** [August 19, 2016, 11:57am UTC](https://forums.mediaspy.org/t/abc-entertains-programs-and-schedules-formerly-abc-me/450/27 "2016-08-19T11:57:12Z")

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ME doesn’t say much. I think they missed an opportunity to rebrand to either ABC Kids or something nostalgic like ABC Rollercoaster. That being said, I like it somehow. It’s good the ABC aren’t doing a BBC and completely neglecting on-air presentation at the first sign of budget cuts. The most shocking thing in that promo was that the Fairly Odd Parents is _still_ going. Holy shit, I was watching that in the early 2000s!

When does ABC2 get its relaunch? It was mentioned once before that it is slated to happen sometime this year.

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**Author:** ![SydneyCityTV](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/sydneycitytv/32/66248_2.png) [@SydneyCityTV](https://forums.mediaspy.org/u/SydneyCityTV)\
**Post date:** [August 19, 2016, 12:02pm UTC](https://forums.mediaspy.org/t/abc-entertains-programs-and-schedules-formerly-abc-me/450/28 "2016-08-19T12:02:03Z")

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> [@pelican](#):
>
> The most shocking thing in that promo was that the Fairly Odd Parents is _still_ going. Holy shit, I was watching that in the early 2000s!

Yeah, I thought that Fairly Odd Parents ended years ago too but it is still going from what I can gather online.

> [@pelican](#):
>
> When does ABC2 get its relaunch? It was mentioned once before that it is slated to happen sometime this year.

Hopefully before too long. ABC2 certainly could do with a refresh, even if it’s just a logo change (to include the recently revived “classic” ABC logo) and a move away from those godawful neon pink and green colours…

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**Author:** ![ShadowDan](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/s/3da27b/32.png) [@ShadowDan](https://forums.mediaspy.org/u/ShadowDan)\
**Post date:** [August 19, 2016, 1:46pm UTC](https://forums.mediaspy.org/t/abc-entertains-programs-and-schedules-formerly-abc-me/450/29 "2016-08-19T13:46:37Z")

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This post was flagged by the community and is temporarily hidden.

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**Author:** ![JBar](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/jbar/32/151177_2.png) [@JBar](https://forums.mediaspy.org/u/JBar)\
**Post date:** [August 19, 2016, 7:00pm UTC](https://forums.mediaspy.org/t/abc-entertains-programs-and-schedules-formerly-abc-me/450/30 "2016-08-19T19:00:06Z")

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Not liking the name change either. Sounds more like a slogan than a channel name. Have a feeling the channel is going to lose its way with this rebrand.

People know where to find ABC3 and it will be more difficult as ABC ME. Also sounds wanky. Anyone taking bets on how long before it becomes ABC3ME or even goes back to ABC3?

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**Author:** ![AlanCramer](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/alancramer/32/377314_2.png) [@AlanCramer](https://forums.mediaspy.org/u/AlanCramer)\
**Post date:** [August 19, 2016, 9:15pm UTC](https://forums.mediaspy.org/t/abc-entertains-programs-and-schedules-formerly-abc-me/450/31 "2016-08-19T21:15:31Z")

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I guess they are trying to move away from numbers? Maybe as audiences change they will move the channel completely online at some point?

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**Author:** ![Nicholas](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/nicholas/32/114_2.png) [@Nicholas](https://forums.mediaspy.org/u/Nicholas)\
**Post date:** [August 19, 2016, 10:14pm UTC](https://forums.mediaspy.org/t/abc-entertains-programs-and-schedules-formerly-abc-me/450/32 "2016-08-19T22:14:20Z")

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Sounds good to ME.  
Can we expect Play and Win to be on this channel? Wait… This isn’t 4ME 😛

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**Author:** ![TVHead](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/tvhead/32/160_2.png) [@TVHead](https://forums.mediaspy.org/u/TVHead)\
**Post date:** [August 20, 2016, 1:24am UTC](https://forums.mediaspy.org/t/abc-entertains-programs-and-schedules-formerly-abc-me/450/33 "2016-08-20T01:24:18Z")

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ABC Rollercoaster or Kids would have been better surely?

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**Author:** ![LeighF](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/leighf/32/3122_2.png) [@LeighF](https://forums.mediaspy.org/u/LeighF)\
**Post date:** [August 20, 2016, 1:53am UTC](https://forums.mediaspy.org/t/abc-entertains-programs-and-schedules-formerly-abc-me/450/34 "2016-08-20T01:53:58Z")

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> [@SydneyCityTV](#):
>
> since the main channel dropped the 1 a couple of years ago it’s probably a moot point.

The renaming of ABC3 to ABC ME kind of makes the current name of ABC2 look a bit silly now with the main channel not using number 1 anymore.

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**Author:** ![southernguy](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/s/82dd89/32.png) [@southernguy](https://forums.mediaspy.org/u/southernguy)\
**Post date:** [August 20, 2016, 4:06am UTC](https://forums.mediaspy.org/t/abc-entertains-programs-and-schedules-formerly-abc-me/450/35 "2016-08-20T04:06:42Z")

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Maybe ABC 2 could become ABC 4YOU 😉 I was being silly but I kind of like it as well… But then again it could be to close to the now defunct TV4ME

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**Author:** ![mubd](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/m/779978/32.png) [@mubd](https://forums.mediaspy.org/u/mubd)\
**Post date:** [August 20, 2016, 6:08am UTC](https://forums.mediaspy.org/t/abc-entertains-programs-and-schedules-formerly-abc-me/450/36 "2016-08-20T06:08:37Z")

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The smartest thing to do would have been to rename ABC3 to ABC Kids, but that wasn’t going to work because they had already named the young children’s block that.

> [@LeighF](#):
>
> The renaming of ABC3 to ABC ME kind of makes the current name of ABC2 look a bit silly now with the main channel not using number 1 anymore.

Obviously the recent removal of the ABC channel numbering scheme (ABC 1, 2, 3, 4Kids, News 24) is a lead up towards the ABC dumping ABC2 in the near future. Probably a blessing when you consider the sheer amount of dross and vapid nonsense imported from (the now-defunct) BBC Three and Discovery/Nat Geo that you see filling that channel.

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**Author:** ![WAtvVideos](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/watvvideos/32/246910_2.png) [@WAtvVideos](https://forums.mediaspy.org/u/WAtvVideos)\
**Post date:** [August 20, 2016, 6:18am UTC](https://forums.mediaspy.org/t/abc-entertains-programs-and-schedules-formerly-abc-me/450/37 "2016-08-20T06:18:16Z")

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It’s not terrible. The design looks fresh and I like that _me_ rhymes with _three_. However I’d expect a reality/fly-on-the-wall brand to use the term _me_ rather than a channel aimed at teens.

Very keen to see what they have planned for ABC 2.

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**Author:** ![mubd](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/m/779978/32.png) [@mubd](https://forums.mediaspy.org/u/mubd)\
**Post date:** [August 20, 2016, 6:26am UTC](https://forums.mediaspy.org/t/abc-entertains-programs-and-schedules-formerly-abc-me/450/38 "2016-08-20T06:26:18Z")

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![](https://forums.mediaspy.org/uploads/default/original/2X/6/63032538c728da67788dbf141294d1a9f41f4790.jpg)

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**Author:** ![TelevisionAU](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/televisionau/32/125_2.png) [@TelevisionAU](https://forums.mediaspy.org/u/TelevisionAU)\
**Post date:** [August 20, 2016, 8:09am UTC](https://forums.mediaspy.org/t/abc-entertains-programs-and-schedules-formerly-abc-me/450/39 "2016-08-20T08:09:27Z")

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> [@mubd](#):
>
> Obviously the recent removal of the ABC channel numbering scheme (ABC 1, 2, 3, 4Kids, News 24) is a lead up towards the ABC dumping ABC2 in the near future.

I’m not sure that’s an obvious move?

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**Author:** ![littlegezzybear](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/littlegezzybear/32/219836_2.png) [@littlegezzybear](https://forums.mediaspy.org/u/littlegezzybear)\
**Post date:** [August 20, 2016, 8:30am UTC](https://forums.mediaspy.org/t/abc-entertains-programs-and-schedules-formerly-abc-me/450/40 "2016-08-20T08:30:18Z")

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As I posted in the ABC2 thread a few weeks ago, a friend of mine was asked her opinion via an ABC viewer panel on a proposed name change to ON. So something is in the works.

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**Author:** ![JBar](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/jbar/32/151177_2.png) [@JBar](https://forums.mediaspy.org/u/JBar)\
**Post date:** [August 20, 2016, 5:17pm UTC](https://forums.mediaspy.org/t/abc-entertains-programs-and-schedules-formerly-abc-me/450/41 "2016-08-20T17:17:36Z")

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I can just imagine the pisstakes already regarding some of its programming… ABC ON drugs, ABC ON heat…etc. 😛

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