The ABC three notes are back!
I really like almost everything. These are the only ones I don’t like:
I have an idea for what would look better.
They keep the name of the show as it is above but a little bit higher up in the box. The “Tonight 7.30” should then sit off centre and up on the left. Just like the “9.35” below. That would make the whole thing consistent and perfect in my eyes.
These look great. Simple yet elegant.
We have video of the new look ABC, which is apparently similar to what the newly-renamed international channel ABC Australia has. Some promos and an ident in this one.
More idents, a Next, Then and Later bump and a promo featuring Guy Pearce somehow being forced to talk about the ABC against their will.
Also the famous 3 note jingle is back! Love the sound design and music for the idents.
Here’s a 9-minute compilation of the new SBS rebrand
The new ABC ident template is beautifully simplistic and refreshing, I think one of the best idents out of all the networks.
The 3-note tune sounds somewhat familiar. Is it an old tune that they’ve revived? If so from where?
They used it in their 80/90s idents.
I found where I recognise it. The old ABC Video ident.
Ah the days of not being able to watch your favourite video any more because you buggered it from watching it too much. They had been well loved by the time they were handed down to my little brother.
I’ve just saw ‘British style’ continuity on an SBS ident, by that I mean an announcer making a comment on the current show, then saying what program’s up next, while a generic SBS ident played in the background. Been a while since I’ve seen one of those on Australian television.
The new (yes indeed this is real) ABC DVD logo. Could’ve worked better as a production closer but well, it looks like a crappy mock.
They could’ve at least updated the music
Could’ve just repurpose the “ABC Original | iview” card. Animation is certainly much more creative.
As far as the logo animation is concerned, I would’ve at least gone for the one used by the main TV channel’s On-Air Presentation.
I also agree that the music should’ve been updated, although I’m not overly surprised that it hasn’t after remembering how the 1988 ABC-TV Ident music was still used on the Video logo (and even the original ABC DVD logo) for ages.