# 2CH Sydney **URL:** \ **Category:** Major Metropolitan Radio\ **Created:** [December 28, 2015, 6:06am UTC](https://forums.mediaspy.org/t/2ch-sydney/123 "2015-12-28T06:06:33Z")\ **Posts on this page:** 20\ **Page:** 56
**Author:** ![motosenokia](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/motosenokia/32/235445_2.png) [@motosenokia](https://forums.mediaspy.org/u/motosenokia)\ **Post date:** [June 5, 2020, 3:13am UTC](https://forums.mediaspy.org/t/2ch-sydney/123/1114 "2020-06-05T03:13:10Z")
Someone remind me what was the arrangment that 2CH had with Macquarie (Nine) regarding their studios? Were they leasing the space from them? Will SEN take up that lease or relocate to a site with cheaper rent? ---
**Author:** ![littlegezzybear](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/littlegezzybear/32/219836_2.png) [@littlegezzybear](https://forums.mediaspy.org/u/littlegezzybear)\ **Post date:** [June 5, 2020, 3:16am UTC](https://forums.mediaspy.org/t/2ch-sydney/123/1115 "2020-06-05T03:16:28Z")
For the moment 2CH will be staying in the Nine radio studios. From the Pacific Star ASX release: > [@](#): > > 2CH operates a music broadcast format with a 3.8% audience share. PNW intends to maintain its existing supply agreements. ---
**Author:** ![Laoma](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/l/5f8ce5/32.png) [@Laoma](https://forums.mediaspy.org/u/Laoma)\ **Post date:** [June 5, 2020, 3:54am UTC](https://forums.mediaspy.org/t/2ch-sydney/123/1116 "2020-06-05T03:54:41Z")
What about this so called religious agreement 2CH has will that go? ---
**Author:** ![thesub1](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/9fc348/32.png) [@thesub1](https://forums.mediaspy.org/u/thesub1)\ **Post date:** [June 5, 2020, 3:57am UTC](https://forums.mediaspy.org/t/2ch-sydney/123/1117 "2020-06-05T03:57:29Z")
“For the foreseeable future” could be due to a clause that 2CH cannot yet change formats from a music station? Just guessing. As for shifting 2CH talent to 2UE, what is the bet we’ll here a comment from 9Radio saying that talent like Rogers, Webster, etc. don’t have as much appeal outside of NSW and for this reason the 9Radio Music stations will all remain to be left vacant for neglected Channel Nine talent. ---
**Author:** ![Laoma](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/l/5f8ce5/32.png) [@Laoma](https://forums.mediaspy.org/u/Laoma)\ **Post date:** [June 5, 2020, 4:00am UTC](https://forums.mediaspy.org/t/2ch-sydney/123/1118 "2020-06-05T04:00:27Z")
Therefore , maybe 2CH will just be 48K on DAB with the rest being used for sports. If true thats a shame, they were the best sounding music station in Australia for a while (on DAB). ---
**Author:** ![motosenokia](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/motosenokia/32/235445_2.png) [@motosenokia](https://forums.mediaspy.org/u/motosenokia)\ **Post date:** [June 5, 2020, 4:17am UTC](https://forums.mediaspy.org/t/2ch-sydney/123/1119 "2020-06-05T04:17:49Z")
> [@Laoma](#): > > What about this so called religious agreement 2CH has will that go? Has this been confirmed especially after the sale to Oceania? ---
**Author:** ![SydneyCityTV](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/sydneycitytv/32/66248_2.png) [@SydneyCityTV](https://forums.mediaspy.org/u/SydneyCityTV)\ **Post date:** [June 5, 2020, 4:21am UTC](https://forums.mediaspy.org/t/2ch-sydney/123/1120 "2020-06-05T04:21:19Z")
> [@thesub1](#): > > “For the foreseeable future” could be due to a clause that 2CH cannot yet change formats from a music station? Just guessing. I’d probably say that 2CH isn’t changing formats at the moment because whenever ownership changes happen in broadcasting, it usually takes some time for those changes to be evident on-air. When the change of ownership from Macquarie to EON happened, I think it took a few months for the new owners to put their mark on 2CH? Because I vaguely remember some elements of the old Magic branding remaining on 2CH after the Melbourne & Brisbane MRN-owned stations became Talking Lifestyle (therefore resulting in the demise of the Magic Network) but before the major Easy Classics rebrand took place. Besides, what would be better? Everyone from staff to listeners knowing there’s transitional period where it’s known that 2CH would soon be going away or a sudden change of format overnight? While both scenarios are far from ideal, I think the former would be much preferable to the latter. > [@Laoma](#): > > maybe 2CH will just be 48K on DAB That’s if 2CH as we know it now even still exists. I personally wouldn’t be overly surprised if by the end of this year or early next year (if not sooner…) we’re listening to SEN on 1170AM and DAB+, SENTrack on 1539AM and possibly also DAB but little or no music content anywhere. Despite having moderately successful music stations on DAB+ in Melbourne, that didn’t stop CrocMedia from replacing those with more sports-based stations. Similar will eventually happen up here, I think. Also as far as I can tell, EON seemingly had plans to broadcast additional stations (more likely than not resulting in reduced bitrates for the main 2CH station on DAB+) alongside 2CH but those were scrapped - probably because of their financial position. ---
**Author:** ![Laoma](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/l/5f8ce5/32.png) [@Laoma](https://forums.mediaspy.org/u/Laoma)\ **Post date:** [June 5, 2020, 4:28am UTC](https://forums.mediaspy.org/t/2ch-sydney/123/1121 "2020-06-05T04:28:11Z")
> [@littlegezzybear](#): > > PNW intends to maintain its existing supply agreements. I agree with your prediction @SydneyCityTV no one knows the details of the supply agreements. Its a bit of mystery what the strings attached were of this sale. I look forward to hearing more cricket 🙂. ---
**Author:** ![TheWatcher](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/t/b38774/32.png) [@TheWatcher](https://forums.mediaspy.org/u/TheWatcher)\ **Post date:** [June 5, 2020, 4:28am UTC](https://forums.mediaspy.org/t/2ch-sydney/123/1122 "2020-06-05T04:28:55Z")
> [@motosenokia](#): > > Someone remind me what was the arrangment that 2CH had with Macquarie (Nine) regarding their studios? Were they leasing the space from them? > > Will SEN take up that lease or relocate to a site with cheaper rent? Suggest they’ll eventually move to Crocmedia’s North Sydney location once studios are built. > [@Laoma](#): > > What about this so called religious agreement 2CH has will that go? The only way that will go is if the Council of Churches decide to give it up. I read on a another site that the acquisition price for 2CH and the 1539 frequency was $11.2 million! Pacific Star must have really wanted it. ---
**Author:** ![NDY](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/n/c2a13f/32.png) [@NDY](https://forums.mediaspy.org/u/NDY)\ **Post date:** [June 5, 2020, 4:43am UTC](https://forums.mediaspy.org/t/2ch-sydney/123/1123 "2020-06-05T04:43:32Z")
> [@SydneyCityTV](#): > > When the change of ownership from Macquarie to EON happened, I think it took a few months for the new owners to put their mark on 2CH? Because I vaguely remember some elements of the old Magic branding remaining on 2CH after the Melbourne & Brisbane MRN-owned stations became Talking Lifestyle (therefore resulting in the demise of the Magic Network) but before the major Easy Classics rebrand took place. From memory Magic 882/1278 changed to Talking Lifestyle a few weeks before 2CH’s sale. And I am pretty sure that 2CH relaunched with the easy classics logo/branding on the day of the sale? But I entirely agree with your overall point, 90% of the time there is little difference in the weeks after the sale. Some more recent examples of this would be Redwave, 666/99.7 Carnarvon & maybe B-Rock? ---
**Author:** ![SydneyCityTV](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/sydneycitytv/32/66248_2.png) [@SydneyCityTV](https://forums.mediaspy.org/u/SydneyCityTV)\ **Post date:** [June 5, 2020, 4:51am UTC](https://forums.mediaspy.org/t/2ch-sydney/123/1124 "2020-06-05T04:51:47Z")
If I’m not mistaken, the Magic \> Talking Lifestyle transition happened at the end of February 2017 (while 2CH dropped the “Magic” from their branding on the same day, while keeping some references to Magic such as the News Intro) while the new logo/Easy Classics rebrand happened around mid-March? I wasn’t in Sydney when the latter happened though so didn’t get to hear the changeover live like I did with the 2016 & 2019 rebrands! ---
**Author:** ![NDY](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/n/c2a13f/32.png) [@NDY](https://forums.mediaspy.org/u/NDY)\ **Post date:** [June 5, 2020, 5:05am UTC](https://forums.mediaspy.org/t/2ch-sydney/123/1125 "2020-06-05T05:05:06Z")
Magic \> Talking Lifestyle happened on the 27th February 2017, and 2CH seems to have happened on the 13th March 2017. > [@SydneyCityTV](#): > > I wasn’t in Sydney when the latter happened though so didn’t get to hear the changeover live like I did with the 2016 & 2019 rebrands! Sounds like your not living up to the name there, @SydneyCityTV 😆 ---
**Author:** ![portmacman](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/portmacman/32/147341_2.png) [@portmacman](https://forums.mediaspy.org/u/portmacman)\ **Post date:** [June 5, 2020, 7:34am UTC](https://forums.mediaspy.org/t/2ch-sydney/123/1126 "2020-06-05T07:34:40Z")
Radioinfo saying music is expected to stay. [https://www.radioinfo.com.au/news/2ch-sale-offer-too-good-refuse](https://www.radioinfo.com.au/news/2ch-sale-offer-too-good-refuse) ---
**Author:** ![Laoma](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/l/5f8ce5/32.png) [@Laoma](https://forums.mediaspy.org/u/Laoma)\ **Post date:** [June 5, 2020, 7:42am UTC](https://forums.mediaspy.org/t/2ch-sydney/123/1127 "2020-06-05T07:42:44Z")
So having the DAB being used for the SEN channels I think will become a reality. Hope they ensure 2CH is at least 64k. And then have 32 k for two channels in mono. ---
**Author:** ![NDY](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/n/c2a13f/32.png) [@NDY](https://forums.mediaspy.org/u/NDY)\ **Post date:** [June 5, 2020, 7:52am UTC](https://forums.mediaspy.org/t/2ch-sydney/123/1128 "2020-06-05T07:52:26Z")
Interesting to note this in the article: > While Pacific Star Network mostly operates the SEN sports stations, it also has a music station in Perth and it is believed it intends to operate 2CH as a music format for the forseeable future. Am I missing something here? Do they mean 6EL? ---
**Author:** ![martp](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/martp/32/3088_2.png) [@martp](https://forums.mediaspy.org/u/martp)\ **Post date:** [June 5, 2020, 8:30am UTC](https://forums.mediaspy.org/t/2ch-sydney/123/1129 "2020-06-05T08:30:17Z")
I think we are a bit ahead of ourselves here in talking about change of formats. SEN chief executive Craig Hutchison has said it will be business as usual on 2CH for the foreseeable future. I also noticed something on Facebook from Trevor Sinclair saying there’ll be no change. ---
**Author:** ![Laoma](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/l/5f8ce5/32.png) [@Laoma](https://forums.mediaspy.org/u/Laoma)\ **Post date:** [June 5, 2020, 8:35am UTC](https://forums.mediaspy.org/t/2ch-sydney/123/1130 "2020-06-05T08:35:17Z")
> [@NDY](#): > > Am I missing something here? Do they mean 6EL? I had the same question what music station do they own in Perth? Or do they partially own a station? ---
**Author:** ![Rossco](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/rossco/32/712_2.png) [@Rossco](https://forums.mediaspy.org/u/Rossco)\ **Post date:** [June 5, 2020, 8:49am UTC](https://forums.mediaspy.org/t/2ch-sydney/123/1131 "2020-06-05T08:49:41Z")
> [@martp](#): > > I think we are a bit ahead of ourselves here in talking about change of formats. SEN chief executive Craig Hutchison has said it will be business as usual on 2CH for the foreseeable future. I also noticed something on Facebook from Trevor Sinclair saying there’ll be no change. Yes exactly, business as usual and just continue to lose money. 1593 is a long way up the dial, just who will find it, I have enough trouble finding 2SM. ---
**Author:** ![webguy](https://forums.mediaspy.org/user_avatar/forums.mediaspy.org/webguy/32/4778_2.png) [@webguy](https://forums.mediaspy.org/u/webguy)\ **Post date:** [June 5, 2020, 8:55am UTC](https://forums.mediaspy.org/t/2ch-sydney/123/1132 "2020-06-05T08:55:56Z")
> [@SydneyCityTV](#): > > I was expecting SEN to be interested in was 2SM (don’t they carry a fair bit of CrocMedia-produced sport content?) rather than 2CH. Bill doesn’t like selling his stations, so that was unlikely to happen, especially since it provides content for his regional network. 2CH on the other hand was struggling under EON and allegedly losing them money. (Although EON bought it $5.56, so they’ve made nearly $8 million on the sale when you include the shares in Pacific Star that they’re getting). > [@thesub1](#): > > For the foreseeable future” could be due to a clause that 2CH cannot yet change formats from a music station? Just guessing. More likely contracts about supplying their sports content to 2SM and 2UE. > [@NDY](#): > > Am I missing something here? Do they mean 6EL? Yes, they mean 6EL. That sale only completed at the start of May so still running music their is hardly proof that the format won’t change. The following image from their ASX announcement is interesting. Only the SEN Track branding for NSW. While the omission of an SEN NSW logo suggests no change yet, they’ve also chosen not to include the 2CH logo. ![image](https://mediaspy-org-s3.s3.dualstack.ap-southeast-2.amazonaws.com/original/3X/a/0/a0d0fb927115a6a08282fba94257dbea25d84869.jpeg) ---
**Author:** ![Journo](https://forums.mediaspy.org/letter_avatar_proxy/v4/letter/j/57b2e6/32.png) [@Journo](https://forums.mediaspy.org/u/Journo)\ **Post date:** [June 5, 2020, 8:57am UTC](https://forums.mediaspy.org/t/2ch-sydney/123/1133 "2020-06-05T08:57:29Z")
No, 2CH as a music station playing classic hits will not be around long. Sorry, but SEN are in the business of sport, not music. I don’t like seeing staff lose jobs, but everyone has known it was on the market. Cherie and others can spin it anyway they want right now, the key word is “Foreseeable”. 2CH is down to around nine hours live M-F rest V/T. It’s bleeding money. It’s very sad to see another iconic AM call sign going (maybe 2CH-SEN transistion period). It will be a networked station with local Sydney windows via a local satellite studio by the end of 2020. Think on this: Why would you buy a frequency with no assets (facilities etc), losing money, no saleable ratings to maintain the format? Nope, they only need the frequency and the stick, for networked programming. That’s why they bought it. Goodbye old girl. [Previous page](https://forums.mediaspy.org/t/2ch-sydney/123.md?page=55) [Next page](https://forums.mediaspy.org/t/2ch-sydney/123.md?page=57)