I can understand why 2CH are positioning themselves as the Easy Classics station, but do wonder if such a format would work better in a market that doesn’t have Smooth FM.
As I’m sure we know by now, 2CH actually stands for Church due to the NSW Council of Churches being the longtime licence holder although they still have some influence on the station’s content. This is why those regular religious messages and Sunday night openline program will likely be airing on 2CH for as long as the station still exists.
Mind you, 2CH did say that their callsign stands for “the City on the Harbour” in their Station IDs many years ago so saying “2CH stands for Classic Hits” could be quite possible if they really wanted to.
As much as I really think WSFM has never been quite the same since moving to the Pure Gold format, it’s hard to argue that they’re doing much wrong at the moment with the results leading them to become Sydney’s top FM station and overall getting some of their best ratings in more than 20 years during recent surveys.
BTW, I agree 2CH should fill the 60s/70s music void (with a splash of suitable 80s/90s tracks thrown in) that Sydney’s FM stations have long abandoned. More external advertising wouldn’t hurt either.