10 Play

Apologies if this has already been mentioned - but why does 10 Play insist on running its own ads over the top of ones that go to air on the broadcast channel?

E.g. I’m watching The Cheap Seats on 10Play, and I get the 10 Play ads, but then come crashing into the middle of whatever ad the terrestrial channel is playing. And if I join the stream during a program (not in ad break), I have to watch the 10Play ads, and miss whatever I was supposed to be watching.

That’s a piss poor experience for the viewer. Run the ads in the break NOT in the middle of the bloody show.

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This 10 number is now being used as the watermark for catch up on 10 Play

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Is it transparent? I kind of like the current one (the one with the 10 having a triangle in the zero)

Transparent - sorry can’t get a cap


Still seeing the old one on the 10play streams (cap from HYPBA)

Same on The Cheap Seats and Days Of Our Lives.

Tonight’s new ep of The Weekly Kick-Off featuring the ‘new’ 10 play watermark.

Same for today’s Bold:

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Seems older shows use the old watermark, and newer ones now use the new 10 logo. Kind of miss the old one as that made sense given its on-demand - hence the play. Felt more creative IMO.

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I don’t hate it, but the old one felt more for on demand content. Perhaps just trying something out?

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More like I’d say the changeover has just recently happened, all of the stuff I’ve seen so far has been posted in the last few hours.

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Promoted during MasterChef

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I caught myself watching the buzz feed food channel, it’s actually not bad.

Timeframe not given in article for

10 Play will drop the “Play” and be known purely as 10

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This will be more ridiculous when they advertise a sporting event as live on 10 Drama.

Fucking ridiculous strategy.

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Can’t wait to watch my Sunday Hoops on Comedy.

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It’s why they really need one channel that’s branded like 7two is, a place for good additional programming plus spillover sports and repeats.

10X or something, replays and live sports.

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Backflip and go back to 11 and One. This rebrand has just never really worked.

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The perceived problem with the One and Eleven brands was there was no connection to the 10 brand. That was why 9 changed the original branding of its multichannels to include 9 e.g. Originally Gem became 9Gem etc.

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10 BOLD was a perfectly good channel, why’d they have to nuke it :cry:

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Agreed but I don’t think it was that much of an issue when it comes to how the viewer perceives the channels. The branding and identity of the channels themselves were a lot more clean, clear and sleek.
If 10 still believe having a connection to the main channel is a priority, they’ve dogged themselves with Nickelodeon anyway.