Not sure if a permanent move, but 10 seem to have dropped the pre-roll ad when launching a live channel.
SO MUCH BETTER
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Pretty sure it’s not unrelated to the passing of David Lynch but 10play now has the original 2 series of Twin Peaks
Believe they’ve been there for some time, “air date” (date they were uploaded) says Sat 30 Sep 2023.
I posted this at the time in October.
ah fair enough, clearly missed it!
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New channel on 10play, have you been paying attention. First season was on last night and wow, a very young looking Sam Pang!
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Random observation, no more separate social media profiles for 10 play - likely absorbed into the main Channel 10 accounts.
No doubt related to the impending rebrand (and hopefully new interface) of the streaming service.
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Maybe 10 will be around the same time.
Ooh, hopefully 
Would explain the subtle change to some of 10’s promos “stream 10 for free” and the doing away with the separate social media accounts.
Couldn’t come soon enough really.
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It sounds like they’re making 5 much what 10play already is. And they will not shut up about 10play.
Saw a program sponsor board during DoND with 10play in it. Don’t know how that sponsers but you do you 10.
They really should be using it for the I’m a Celebrity voting promotion. Or even things like Deal or No Deal.
“Come and join the deal! Head to 10.com.au/deal” or “Vote for your favourite, head to 10.com.au/trial”.
And hopefully ease into the transition.
Mhhm, but Celeb have a lot of running gags about 10play - it’s part of their shtick.
Without the service being ready or changing to just 10, it seems sort of pointless to drop that without any other messaging about the change.
It wouldn’t fit into their wider marketing strategy.
Huh?
5 announced their plans some time before 10, who are obviously going down a similar route.
But the services are already pretty much all the same as they currently are - they all do the same thing except 10 decided to integrate Pluto TV into 10 play locally than launch it separately as it is in the UK and other territories.
10 already has Pluto & Paramount libraries in their service. The rebrand seems pointless. Besides, we get 10play is it, with the truckload of ads at the moment.
Well yes but do they really need to do that? And if so, couldn’t they come up with something else?
I can only really remember Julia’s “dot A UUIU” TBH.
It’s just a shortened URL basically so yes it is pointless but it’s still building awareness of the change (albeit not much awareness). I’d argue that they don’t need to share the change, at-least until they have a solid timeline of when the transition from 10play will happen. They are notorious for showcasing things months in advance though so…
What will the difference be. Why instead of spending heaps on a rebrand just fix it up and make it better and keep the name?
10 dot com dot A uuuuuuUUUUIU won’t hit the same.
But 5 aren’t integrating Pluto into the new service, so I’m not sure your point here?
I wouldn’t say 10 have a specific Paramount library of content either, they have some content through common ownership but most airs on 10 - most of the Pluto channels are sourced from within the business but again, different again to the UK proposition.
When did 10play start doing local ads? They had one tonight for Werribee Pacific (formerly Werribee Plaza) and one for the upcoming Werribee State By-election.
Knock knock? Hello? 10Play? Are you there?
Why whenever it’s a public holiday are their shows never added on time?
Today’s Neighbours is still not there.
This network. I tell you. I hope Skydance sweeps through the lot of them and installs people who actually know what they’re doing.
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Probably because they are understaffed. They probably don’t have back-ups when staff take the public holiday off.
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